This book is the result of my experienceteaching career management and business courses tothousands of Chinese university students over thepast several years. As a teacher and advisor ofmany students, I have personally witnessed thechallenges and difficulties that most Chinesestudents face when they make the transition fromschool to work. I have felt their confusion over choosing the right career, their anxietyin trying to find a job, and their disappointment in not realizing their dreams of a richand rewarding future. I have also shared the excitement of students who havesuccessfully used the ideas and skills of the marketing approach to get good jobs andbegin rewarding careers. As a teacher, I have learned much by listening to the stories ofboth failure and success that students have shared with me.My classroom approach is more like training than traditional teaching: trainingmeans helping students acquire the practical skills and motivation they need to choosetheir direction, develop themselves and successfully compete in the job market so theycan begin satisfying careers; traditional teaching mainly provides abstract knowledge andtheories that are often useless when they face social reality after graduation. Chinesestudents need more training, not more traditional teaching. I have been gratified bynumerous students who have applied the practical skills to managing their careers andsucceeded in getting good jobs and have started their careers with bright futures.This book is more like training manuals than a traditional textbook. You will notfind many theories, complex ideas or big words to learn. There is nothing to memorizeand repeat for an examination. Rather, this book guides you through a series of practicalexercises （contained in the Career Portfolio Workbook, at the end of this book）designed to develop your practical knowledge and skills, to give you a clear sense of yourcareer direction, and help you to understand your unique value, so that you can competeand shine above the millions of others desperately trying to find jobs and start theircareers.
This book is designed especially for anyone who finds themself in any one or more of thefollowing situations: Are university students and want to get the most suitable job when they graduate; Recent graduates who have been working less than five years; Those who want to use English to enhance their opportunities and add value to their careers; Anyone who wants to improve practical career skills such as interviewing, resume- writing, andjob search strategies; Students and recent graduates who find themselves without direction in their future; Anyone who wants to compete more effectively and promote their careers faster.
作者：(美国)肯·詹逊(Johnson.K)Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.
PrefaceIntroductionPart1:Self-MarketingforCareerSuccess:HowtoWintheJobCompetitioninChina Chapter1:ANewWayofThinking OldThinkingaboutJobsandCareers TheJobCompetitionCrisis NewProblemsNeedNewThinking NewThinking,NewChoices NewThinkingaboutCareer ManagingYourCareerwithSelf-Marketing Chapter2:Self-Marketing TheArtofWar YourCareer,YourBusiness ApplyingMarketingConceptstoYourCareer The5PsofMarketing FortuneinYourFuture Innovation Branding CompetitiveAdvantage CareerPortfolio.YourPersonalMarketingPlan Chapter3:Preduct WhoAreYou? Self-Assessment:DiscoveringYourProductValue WhatEmployersWant:TheWholePerson TheWholePerson:TheConceptofMultipleIntelligences MultipleTalentsandCareerChoice SkillsEmployersWant PeopleSkills ThinkingSkills TaskSkills TechnicalSkillsEmployersWant ExperienceEmployersWant SchoolExperience Part-timeJobs VolunteerExperience Internships&SocialPractices PersonalAchievementandPersonalHardships EducationEmployersWant CharacterEmployersWant PositiveAttitude Self-confidence Honest&Ethical Responsible Loyal AbilitytoWorkunderPressure WillingtoLearn Flexible InterestsEmployersWant ValuesEmployersWant Chapter4:Positionging Positioning PositioningYourselfintheJobMarket CreatingaPersonalBrand.DaretoBeDifferent! HowtoCreateaPersonalBrand? Self-Introduction.CommunicatingYourBrand FindingYourCareerDirection PersonalMissionStatement.FindingYourPassion&Purpose HowtoWriteaPersonalMissionStatement IdentifyingYourTargetMarket PositioningAccordingtoYourMajor InformationalInterviewing ResearchingInformationaboutCareers DevelopingYourPersonalStrategicPlan SWOTAnalysis SWOTMatrix WritingYourPersonalStrategicPlan Chapter5:Price Chapter6:Promotion Chapter7:Placement Chapter8:CareerManagementForLife Conelusion..Self-MarketingforLife-longCareerSuccessPart2.CareerPortfolioWorkbook Part1:TalentsandSkills Part2:ExperienceAssessment Part3:EducationAssessment Part4:CharacterAssessment Part5:InterestsAssessment Part6:ValuesAppendixI:CareerPortfolioAppendixII:InternetCareer&JobResourcesReferences
《成功职业生涯的自我营销(英文版)》：This book is more like a training manualthan a traditional textbook. You will not findmany theories, complex ideas or big words tolearn. There is nothing to memorize and repeatfor an examination. Rather, this book guidesyou through a series of practical exercises（contained in the Career Portfolio Workbook, atthe end of this book） designed to develop yourpractical knowledge and skills, to give you aclear sense of your career direction, and helpyou understand your unique value, so that youcan compete and shine above the millions ofothers desperately trying to find jobs and starttheir careers.
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