成功职业生涯的自我营销

成功职业生涯的自我营销

图书基本信息
出版时间:2009-7
出版社:厦门大学出版社
作者:肯·詹逊
页数:341
译者:陈颖峥
书名:成功职业生涯的自我营销
封面图片
成功职业生涯的自我营销

前言
This book is the result of my experienceteaching career management and business courses tothousands of Chinese university students over thepast several years. As a teacher and advisor ofmany students, I have personally witnessed thechallenges and difficulties that most Chinesestudents face when they make the transition fromschool to work. I have felt their confusion over choosing the right career, their anxietyin trying to find a job, and their disappointment in not realizing their dreams of a richand rewarding future. I have also shared the excitement of students who havesuccessfully used the ideas and skills of the marketing approach to get good jobs andbegin rewarding careers. As a teacher, I have learned much by listening to the stories ofboth failure and success that students have shared with me.My classroom approach is more like training than traditional teaching: trainingmeans helping students acquire the practical skills and motivation they need to choosetheir direction, develop themselves and successfully compete in the job market so theycan begin satisfying careers; traditional teaching mainly provides abstract knowledge andtheories that are often useless when they face social reality after graduation. Chinesestudents need more training, not more traditional teaching. I have been gratified bynumerous students who have applied the practical skills to managing their careers andsucceeded in getting good jobs and have started their careers with bright futures.This book is more like training manuals than a traditional textbook. You will notfind many theories, complex ideas or big words to learn. There is nothing to memorizeand repeat for an examination. Rather, this book guides you through a series of practicalexercises (contained in the Career Portfolio Workbook, at the end of this book)designed to develop your practical knowledge and skills, to give you a clear sense of yourcareer direction, and help you to understand your unique value, so that you can competeand shine above the millions of others desperately trying to find jobs and start theircareers.
内容概要
This book is designed especially for anyone who finds themself in any one or more of thefollowing situations: Are university students and want to get the most suitable job when they graduate; Recent graduates who have been working less than five years; Those who want to use English to enhance their opportunities and add value to their careers; Anyone who wants to improve practical career skills such as interviewing, resume- writing, andjob search strategies; Students and recent graduates who find themselves without direction in their future; Anyone who wants to compete more effectively and promote their careers faster.
作者简介
作者:(美国)肯·詹逊(Johnson.K)Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio.  He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.
书籍目录
PrefaceIntroductionPart
1:Self-Marketing
for
Career
Success:
How
to
Win
the
Job
Competition
in
China Chapter
1
:
A
New
Way
of
Thinking  Old
Thinking
about
Jobs
and
Careers  The
Job
Competition
Crisis  New
Problems
Need
New
Thinking  New
Thinking,
New
Choices  New
Thinking
about
Career  Managing
Your
Career
with
Self-Marketing Chapter
2
:
Self-Marketing  The
Art
of
War  Your
Career,
Your
Business  Applying
Marketing
Concepts
to
Your
Career  The
5Ps
of
Marketing  Fortune
in
Your
Future  Innovation  Branding  Competitive
Advantage
 Career
Portfolio.
Your
Personal
Marketing
Plan Chapter
3
:
Preduct  Who
Are
You?  Self-Assessment:Discovering
Your
Product
Value  What
Employers
Want:The
Whole
Person  The
Whole
Person:The
Concept
of
Multiple
Intelligences   Multiple
Talents
and
Career
Choice  Skills
Employers
Want   People
Skills   Thinking
Skills   Task
Skills   Technical
Skills
Employers
Want 
Experience
Employers
Want
   School
Experience   Part-time
Jobs   Volunteer
Experience
   Internships
&
Social
Practices   Personal
Achievement
and
Personal
Hardships
 Education
Employers
Want 
Character
Employers
Want   Positive
Attitude   Self-confidence   Honest
&
Ethical   Responsible   Loyal   Ability
to
Work
under
Pressure   Willing
to
Learn   Flexible 
Interests
Employers
Want
 Values
Employers
Want Chapter
4
:
Positionging  Positioning   Positioning
Yourself
in
the
Job
Market  Creating
a
Personal
Brand.Dare
to
Be
Different!   How
to
Create
a
Personal
Brand?   Self-Introduction.
Communicating
Your
Brand  Finding
Your
Career
Direction  Personal
Mission
Statement.Finding
Your
Passion
&
Purpose   How
to
Write
a
Personal
Mission
Statement  Identifying
Your
Target
Market   Positioning
According
to
Your
Major  Informational
Interviewing  Researching
Information
about
Careers  Developing
Your
Personal
Strategic
Plan  SWOT
Analysis  SWOT
Matrix   Writing
Your
Personal
Strategic
Plan Chapter
5
:
Price Chapter
6
:
Promotion Chapter
7
:
Placement Chapter
8:Career
Management
For
Life Conelusion..Self-Marketing
for
Life-long
Career
SuccessPart
2.
Career
Portfolio
Workbook Part
1
:Talents
and
Skills Part
2
:
Experience
Assessment Part
3
:
Education
Assessment Part
4
:
Character
Assessment Part
5
:
Interests
Assessment
 Part
6
:
Values
Appendix
I
:
Career
PortfolioAppendix
II
:Internet
Career
&
Job
ResourcesReferences

章节摘录
插图:It
is
the
same
situation
with
trying
to
find
a
iob
and
the
dream
of
a
satisfyingcareer.
While
students,
many
young
people
study
hard,
do
well
on
exams
and
graduatewith
good
marks.
Upon
graduation,
they
dream
of
becoming
managers,
CEOs,
CFOs,starting
their
own
business
or
studying
abroad.They
are
hungry
for
money,
forsuccess,
or
a
life
that
is
not
only
rich,
but
also
rewarding.
Yet,
90
of
universitygraduates
say
they
cannot
find
a
suitable
job.
And
300/00
cannot
find
any
job
at
all.
Andmost
people
below
the
age
of
30
engage
in
"job-hopping"
as
they
search
for
a
better
job.Why
do
they
fail
in
making
their
dreams
come
true?
Because
many
young
people
fail
toresearch
the
job
market
and
understand
the
needs
of
companies;
still
others
do
not
knowtheir
own
strengths
and
weaknesses,
likes
and
dislikes,
so
they
choose
jobs
that
are
notsuitable
for
their
skills
and
character.
And
there
are
many
more
who
simply
do
notknow
how
to
compete.
As
a
result,
many
young
people
fail
to
realize
their
dreams
of
asuccessful
and
rewarding
career
because
they
do
not
know
how
to
market
themselves.Without
a
plan,
one's
goals
will
remain
empty
dreams.As
introduced
in
the
Chapter
1,
your
career
is
like
a
business;
in
fact
it
is
your
firstand
most
important
life-long
business.
Just
as
every
business
needs
a
marketing
plan
tobe
successful,
so
too
does
your
career
need
a
marketing
plan
in
order
to
be
successful.This
chapter
will
introduce
some
basic
marketing
concepts
and
explain
how
theseconcepts
can
be
applied
to
your
career.
If
you
make
a
marketing
plan,
then
your
abilityto
compete
for
a
job
will
improve
considerably
and
your
dreams
of
a
successfu
andhappy
career
will
have
the
chance
to
come
true.
编辑推荐
《成功职业生涯的自我营销(英文版)》:This book is more like a training manualthan a traditional textbook. You will not findmany theories, complex ideas or big words tolearn. There is nothing to memorize and repeatfor an examination. Rather, this book guidesyou through a series of practical exercises(contained in the Career Portfolio Workbook, atthe end of this book) designed to develop yourpractical knowledge and skills, to give you aclear sense of your career direction, and helpyou understand your unique value, so that youcan compete and shine above the millions ofothers desperately trying to find jobs and starttheir careers.
图书标签Tags
职场,营销


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评论与打分
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