当代商务英语-阅读教程

当代商务英语-阅读教程

图书基本信息
出版时间:2007-9
出版社:华东师大
作者:何兆熊
页数:305
字数:385000
书名:当代商务英语-阅读教程
封面图片
当代商务英语-阅读教程

内容概要
本教材是专门为高职高专商务英语专业学生而精心编写的。由著名英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,由外籍商务英语专家审定把关。本教材有以下特点:起点、难度适当,符合高职学生的实际特点;注重语言基本功,强化阅读技能训练;富有时代特色,商务与语言有机的衔接;重在培养职业能力,适应商务职场的需要;配有光盘、多媒体课件及网站,方便课余巩固。
书籍目录
Unit
1
商标知多少 Topic—based
Content:Trademark,Brand
and
Logo Topic
Reading:Extracts
of
Trademark,Brand
and
Logo Extract
1:Trademarks Extract
2:The
Trademark
Application
Process [实例链接] Link
to
Authentic
Document:Sample
Trademarks Extract
3:Brand&Log0 Extract
4:Coca—Cola [文化链接] Culture
Link:Branding—It's
All
about
Focus [实例链接] Link
to
Authentic
Document:Trademark
AssignmentUnit
2
广告风云录 Topic—based
Content:Advertising
Industry Topic
Reading:Extracts
of
Advertising
Industry Extract
1:Advertising Extract
2:Advertising
Media [相关链接] Related
Link:Background
History
of
Advertising [文化链接] Culture
Link:The
Top
Tens
on
the
Internet Extract
3:Misleading
Advertising Extract
4:Advertising
Careers [文化链接] Culture
Link:Authentic
AdvertisementsUnit
3
广告妙语 Topic—based
Content:Language
of
Advertising Topic
Reading:Extracts
of
Language
of
Advertising Extract
1:Opinions
on
Advertising
Language Extract
2:Copywriting
and
Copywriter [文化链接] Culture
Link:Nice’n
Easy Extract
3:Creative
Work
by
Copywriters Extract
4:The
Future
of
Ad
Writing [文化链接] Culture
Link:Effective
Ads [阅读链接] Link
to
Reading
Attack
Skill:AcronymUnit
4
传媒巨子风云录 Topic—based
Content:Time
Warner Topic
Reading:Extracts
of
Time
Warner Extract
1:Time
Warner
Inc. Extract
2:Values
of
Time
Warner Extract
3:From
Time
Warner
to
AOL
Time
Warner
and
to
Time
Warner(TWX) Extract
4:Background
of
the
Merger [文化链接] Culture
Link:The
Future
of
Digital
MediaUnit
5
营销为王 Topic—based
Content:Marketing
Mix Topic
Reading:Extracts
of
Marketing
Mix Extract
1:Marketing
Plan Extract
2:Marketing
Mix [相关链接] Related
Link:McDonald’s
Five
P's Extract
3:The
Product
Life
Cycle Extract
4:HOW
to
Create
a
Marketing
Plan [文化链接] Culture
Link:The
Five
Roles
of
a
Great
Leader [阅读链接] Link
to
Reading
Attack
Skill:“一driven”Compound
WordsUnit
6
探秘营销模式 Topic—based
Content:Market
and
Marketing
Moulds Topic
Reading:Extracts
of
Market
and
Marketing
Moulds Extract
1:Market
and
Marketing Extract
2:Projecting
Market
Share [相关链接] Related
Link:Network
Marketing—Internet
Business
Do’S
and
Don’ts Extract
3:Internet
Based
Network
Marketing
Success Extract
4:Creating
New
Retailing
Moulds [文化链接] Culture
Link:Supermarket
Competition
in
UKUnit
7
销售文化 Topic—based
Content:Different
Kinds
of
Sales
Cultures Topic
Reading:Extracts
of
Different
Kinds
of
Sales
Cultures Extract
1:Car
Boot
Sale Extract
2:Some
Other
Sales
or
Shops [文化链接] Culture
Link:1
6
eBay
Success
Secrets Extract
3:Yard
Sales
and
Garage
Sales Extract
4:Will
Wal—Mart
Last
Forever? [文化链接] Culture
Link:Five—and—Dime
Store [相关链接] Related
Link:Building
Your
MLM
BusinessUnit
8
期中复习 Topic—based
Content:A
Review
of
the
Content
from
Unit
1
to
Unit
7 Topic
Reading: Extracts
about
Marketing
Mix Extract
1:Definitions
of
Advertising Extract
2:Is
Your
Product
D.U.M.B.Enough
to
Take
Overseas? Extract
3:How
to
Avoid
Blunders
in
Advertising?Unit
9
知识产权必知录 Topic—based
Content:Intellectual
Property
and
Patent Topic
Reading:Extracts
of
Intellectual
Property
and
Patent Extract
1:Intellectual
Property Extract
2:World
Intellectual
Property
Organization [实例链接] Link
to
Authentic
Document(1):IPA [实例链接] Link
to
Authentic
Document(2):Patent Extract
3:Patent
and
Its
Application Extract
4:Infringement&Piracy [文化链接] Culture
Link:Patents
and
InventionsA
Press
Release [实例链接] Link
to
Authentic
Documents(3):Copyright [阅读链接] Link
to
Reading
Attack
Skills:Parallel
StructureUnit
10
网络&“E”生活 Topic—based
Content:Network
and
E—Life Topic
Reading:Extracts
of
Network
and
E—Life Extract
1:Intemet
and
E—Life Extract
2:Online
Shopping [相关链接] Related
Link:E—mail Extract
3:Information
Technology
and
e—mail Extract
4:Applications
of
Networked
MultimediaUnit
11
点击电子商务 Topic—based
Content:Interact
and
E—Commerce Topic
Reading:Ext瑚lcts
of
Interact
and
E—Commerce Extract
1:ABCs
of
E—Commerce(1) Extract
2:ABCs
of
E—Commerce(2) [文化链接] Culture
Link:TV
Is
Dying?Long
Live
TV! Extract
3:Windows
VistaTM Extract4:Will
iPods
Bring
New
Fans
to
TV
Shows7 [相关链接] Related
Link:How
to
Use
the
Internet [阅读链接] Link
to
Reading
Attack
Skills:Transferred
NegativeUnit
12
货币大观 Topic—based
Content:Money
and
Its
Types Topic
Reading:Extracts
of
Money
and
Its
Types Extract
1:Types
of
Money Extract
2:Monetary
Standards [相关链接] Related
Link:Currency
Codes&Symbols
f
Signs) [相关链接] Related
Link:Foreign
Exchange Extract
3:Monetary
Systems Extract
4:Eurosystem
and
the
European
Central
Bank [文化链接] Culture
Link:Inventor
Who
Coined
Euro
Sign
Fights
forRecognitionUnit
13
银行业务窥奥
 Topic—based
Content:Banking Topic
Reading:Extracts
of
Banking Extract
1:Banking Extract
2:Banking
in
the
United
States
and
Other
Countries [相关链接] Related
Link:Banking
History Extract
3:Credit
Cards Extract
4:The
History
of
Credit
Cards [文化链接] Culture
Link:Bank
HolidayUnit
14
交易小百科 Topic—based
Content:Commodity
Transactions Topic
Reading:Extracts
of
Commodity
Transactions Extract
1:Commodity
Transactions Extract
2:The
Futures
Market [文化链接] Culture
Link:Chicago
Mercantile
Exchange
Inc. Extract
3:Different
Order
Types Extract
4:Free
Trade [相关链接] Related
Link:Trade
FalrSUnit
15
社会保障 Topic—based
Content:Social
Security Topic
Reading:Extracts
of
Soci~Security Extract
1:Social
Security Extract
2:Health
Insurance
in
the
United
States [实例链接] Link
to
Authentic
Document:Promotional
Letter—AutoI
nsurance Extract
3:Life
Insurance Extract
4:Some
Other
Insurance
Items [相关链接] Related
Link:The
Insurance
Industry
and
Insurance
CompaniesUnit
16
期末复习 Topic—based
Content:A
Review
of
the
Content
from
Unit
9
to
Unit
15 Topic
Reading:Extracts
about
Protecting
the
Legitimate
Rights Extract
1:How
Trademarks
Differ
from
Patents
and
Copyrights Extract
2:What
Is
Piracy?Why
Is
Piracy
Illegal? Extract
3:Business
Models参考文献



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