创新大学英语-3-教师用书-含教学光盘

创新大学英语-3-教师用书-含教学光盘

图书基本信息
出版时间:1970-1
出版社:重庆大学出版社
作者:荀露玲 等 著
页数:166
书名:创新大学英语-3-教师用书-含教学光盘
封面图片
创新大学英语-3-教师用书-含教学光盘

前言
  目前,国内高职高专院校的大学英语教学改革不断走向深入,“以应用为目的,实用为主,够用为度”的指导原则已经深入人心。在这一背景下,出现了不少各具特色的大学英语教材,它们都不同程度地、从不同的角度反映了新形势下高职高专院校大学英语教学的需要。但是由于创新型国家的建设与和谐社会的构建不断对高职高专实用创新型人才的培养提出更高的要求,由于高职高专院校大学英语教学改革不断深入,也由于高职高专生源的地域差异和学生毕业后所就业的行业差异较大,更好地反映和引导改革中种种新的尝试和新探索的新教材的开发仍然十分必要。  基于这一考虑,重庆大学出版社组织四川省相关领域的专家和20多所院校的一线教师,在广泛调研的基础上,编写了这套《高职高专创新大学英语系列教材》。参与教材编写的既有教育部在该地区重点高校的骨干教师,也有长期在高职高专教学一线的骨干教师。  本教材以教育部《高职高专教育英语课程教学基本要求》为依据,以四川省和其他西部省市的高职高专教育以及大学英语教育的实际为出发点,以“打好基础,注重培养实际使用语言的技能,特别是使用英语处理日常和涉外业务活动的能力”为原则,以“实用为主,够用为度”为编写指导思想,使本套教材具有以下特点:  (1)着眼于培养技术、生产、管理和服务等领域的高等应用性专门人才的实际需求,强调学生基础知识的扎实掌握和基本能力.的充分训练,注重培养学生的语言应用能力,特别是实用口语和实用写作等方面的交际能力。  (2)将学生的应用性交际能力的培养融汇在基本技能的雕琢中,充分体现“双基”教学的需要;让学生充分扎实地掌握大纲所规定的知识和能力,强调学以致用和学用结合。
内容概要
  《创新大学英语3教师用书》是高职高专创新大学英语系列教材《创新大学英语3》的教师参考书。《创新大学英语3教师用书》除了提供基本的练习答案和课文翻译以外,既有课文的相关主题介绍、长难句分析、词汇和语法点讲解,又有语法和翻译技巧方面的专题知识、近义词辨析,内容相当丰富,老师可以根据学生的实际需要对症下药,同时本书还配有课件光盘,方便老师备课和组织课堂活动。
书籍目录
Unit
One
LoveText
A
An
Amazing
True
Love
StoryAn
Introduction
to
the
TopicWarming-up
QuestionsSentence
AnalysisWord
StudyPhrases
and
ExpressionsDifferentiations
and
Analysis
of
Words
and
ExpressionsTranslation
TechniquesGrammar
FocusLanguage
Tips
for
WritingText
B
Let
Me
Love
YouWriting
Features
of
Text
BWord
StudyPhrases
and
ExpressionsKey
to
ExercisesTranslations
of
the
TextsScripts
for
ListeningUnit
Two
CultureText
A
The
History
of
April
Fools
DayAn
Introduction
to
the
TopicWarming-up
QuestionsSentence
AnalysisWord
StudyPhrases
and
ExpressionsDifferentiations
and
Analysis
of
Words
and
ExpressionsTranslation
TechniquesGrammar
FocusLanguage
Tips
for
WritingText
B
Tea
Brewers
in
the
Modern
Age
of
Tea
DrinkingWriting
Features
of
Text
BWord
StudyPhrases
and
ExpressionsKey
to
ExercisesTranslations
of
the
TextsScripts
for
ListeningUnit
Three
CustomsText
A
Stereotypes
About
AmericansAn
Introduction
to
the
TopicWarming-up
QuestionsSentence
AnalysisWord
StudyPhrases
and
ExpressionsDifferentiations
and
Analysis
of
Words
and
ExpressionsTranslation
TechniquesGrammar
FocusLanguage
Tips
for
WritingText
B
Customs
and
Culture
in
the
Middle
EastWriting
Features
of
Text
BWord
StudyPhrases
and
ExpressionsKey
to
ExercisesTranslations
of
the
TextsScripts
for
ListeningUnit
Four
EmploymentText
A
The
People
Behind
the
TableAn
Introduction
to
the
TopicWarming-up
QuestionsSentence
AnalysisWord
StudyPhrases
and
ExpressionsDifferentiations
and
Analysis
of
Words
and
ExpressionsTranslation
TechniquesGrammar
FocusLanguage
Tips
for
WritingText
B
The
Importance
of
a
Covering
LetterWriting
Features
of
Text
BWord
StudyPhrases
and
ExpressionsKey
to
ExercisesTranslations
of
the
TextsScripts
for
ListeningUnit
Five
ResponsibilityText
A
Social
ResponsibilityAn
Introduction
to
the
TopicWarming-up
QuestionsSentence
AnalysisWord
StudyPhrases
and
ExpressionsDifferentiations
and
Analysis
of
Words
and
ExpressionsTranslation
TechniquesGrammar
FocusLanguage
Tips
for
WritingText
B
Rebuilding
Trust
and
UnderstandingWriting
Features
of
Text
BWord
StudyPhrases
and
ExpressionsKey
to
ExercisesTranslations
of
the
TextsScripts
for
ListeningUnit
Six
MoralsText
A
Public
MoralityAn
Introduction
to
the
TopicWarming-up
QuestionsSentence
AnalysisTranslation
TechniquesPhrases
and
ExpressionsDifferentiations
and
Analysis
of
Words
and
ExpressionsWord
BuildingGrammar
FocusLanguage
Tips
for
WritingText
B
The
BridgeWriting
Features
of
Text
BWord
StudyPhrases
and
ExpressionsKey
to
ExercisesTranslations
of
the
TextsScripts
for
ListeningUnit
Seven
BusinessText
A
Types
of
Business
OrganizationsAn
Introduction
to
the
TopicWarming-up
QuestionsSentence
AnalysisWord
StudyPhrases
and
ExpressionsDifferentiations
and
Analysis
of
Words
and
ExpressionsTranslation
TechniquesGrammar
FocusLanguage
Tips
for
WritingText
B
Five
Resources
You
Need
to
Succeed
in
Starting
a
BusinessWriting
Features
of
Text
BWord
StudyPhrases
and
ExpressionsKey
to
ExercisesTranslations
of
the
TextsScripts
for
ListeningUnit
Eight
Financial
AffairsText
A
Money
and
Its
EvolutionAn
Introduction
to
the
TopicWarming-up
QuestionsSentence
AnalysisWord
StudyPhrases
and
ExpressionsDifferentiations
and
Analysis
of
Words
and
ExpressionsTranslation
TechniquesGrammar
FocusLanguage
Tips
for
WritingText
B
BankingWriting
Features
of
Text
BWord
StudyPhrases
and
ExpressionsKey
to
ExercisesTranslations
of
the
TextsScripts
for
Listening

章节摘录
  Communication
is
the
lifeline
of
modem
business.Without
it
business
cannot
function.Everytransaction
needs
communication.  The
objective
of
business
is
to
produce
and
sell
for
profit
thegoods
and
services
that
satisfysociety’s
needs
and
wants. Such
goods
and
services
are
made
available
in
the
market. It
is
at
themarket
that
supply
and
demand
are
achieved
in
a
lJurchase.sale
transaction
at
a
certain
price.Theprofit
is
the
seller’S
motive
for
being
engaged
in
business.  Successful
enterprise
management
rests
013
three
basic
elements:leadership,motivation
andcommunication.When
a
highly
successful
company
begins
to
go
down,it
is
usually
a
consequenceof
incompetent
leadership
and
a
failure
in
communicatiori.  Marketing
is
the
performance
of
business
activities
that
direct
the
flow
of
goods
and
servicesfrom
producer
to
consumers
or
users.Simply
to
produce
a
product
is
not
enough.The
productmust
be
transported,stored,priced,advertised,and
sold
to
satisfy
human
needs
and
wants. The
right
product
must
be
offered
for
sale
in
the
fight
place
and
at
the
fight
price
and
thefight
message
must
be
communicated
via
the
right
media
to
the
fight
market
targets
at
the
fighttime.It
is
necessary
to
provide
information
the
buyers
need
to
make
purchasing
decisions.Marketing
activities
promote
the
exchange
of
goods.


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