跨文化交际学教程

跨文化交际学教程

图书基本信息
出版时间:2010-5
出版社:华中科技大学出版社
作者:黄永红
页数:156
书名:跨文化交际学教程
封面图片
跨文化交际学教程
前言
跨文化交际学这门课程日益受到外语教育界的重视。近年来,有关跨文化交际学的教材、著述也日益增多。本书是作者在广泛研究众多国内外论述后,并且在完成本科、研究生八轮跨文化交际学课程教学基础上编写而成的,在编写中注重自身的特色。首先,本书的编写依据坚实的理论基础。其中很多内容都是作者在阅读大量的学术著作的基础上经过调查研究撰写而成的。各个章节的安排注重文化的对比分析,这是依据Landis&Brislin的跨文化培养方式的理论而设计的。学生通过对比分析,能够更深入地了解文化差异,从而积极提高跨文化交际意识和能力。其次,本书的内容安排循序渐进,从理论到实践。前四章侧重理论基础、文化与语言的研究;五至八章侧重文化与言语行为、非言语行为的研究及性别研究,并探讨了如何培养跨文化交际的能力;后三章探讨了跨文化交际在全球化态势下与贸易、旅游以及教育的关系。另外,本书的练习内容丰富,在考查学生对各章节知识掌握熟练程度的同时,通过小组活动培养学生的自学能力;练习中提供了与各章节知识紧密相关的网址,拓展了学生自学的空间;其中的Case study和Attribution training能够在提高学生学习兴趣的同时培养跨文化交际能力;每个章节都有参考课外书目的建议,利于学生拓展学习。华中科技大学出版社杨鸥老师在本教程的编写中给予了大力支持,在此向她表示感谢。
内容概要
本书是作者在广泛研究众多国内外论述后,并且在完成本科、研究生八轮跨文化交际学课程教学基础上编写而成的。其内容安排循序渐进,从理论到实践,前四章侧重理论基础、文化与语言的研究;五至八章侧重文化与言语行为、非言语行为的研究及性别研究,并探讨了如何培养跨文化交际的能力;后三章探讨了跨文化交际在全球化态势下与贸易、旅游以及教育的关系。该书可供各大专院校作为教材使用,也可供从事相关工作的人员作为参考用书使用。
书籍目录
Chapter
One
Introduction
§1.
What
Is
Culture?
1.
The
definition
of
culture
2.
The
features
of
culture
§2.
Intercultural
Communication
1.
Defmition
and
forms
of
intercultural
commtmication
2.
The
development
of
intercultural
communication
§3.
The
Importance
of
Intercultural
Communication
1.
The
economic
imperative
2.
The
technological
imperative
3.
The
self
awareness
imperative
4.
The
ethical
imperative
5.
The
peace
imperative
6.
The
imperative
of
appreciating
other
culturesChapter
Two
Words
and
Culture
§1.
Types
of
Meanings
of
a
Word
1.
Connotative
meaning
2.
Stylistic
meaning
3.
Affective
meaning
4.
CoUocative
meaning
§2.
Words
Different
in
Denotation
in
Two
Cultures
1.
A
term
in
one
language
that
does
not
have
a
counterpart
in
another
2.
Seemingly
same
words
take
on
different
denotations
3.
The
same
denotation
is
expressed
in
different
semantic
fields
§3.
Words
Different
in
Connotation
in
Two
Cultures
1.
Colors
2.
Animals
3.
NumbersChapter
Three
Idioms
and
Culture
§1.
Definition
and
Features
of
Idiom
§2.
Equivalent
Idioms
§3.
Half
Equivalent
Idioms
§4.
Seemingly
Equivalent
Idioms
§5.
Non-equivalent
Idioms
1.
Literature
2.
Mythology
3.
Religion
4.
Sports
5.
Social
lifeChapter
Four
Fundamental
Theories
§1.
Hall'
s
High-Context
and
Low-Context
Communication
§2.
Hofstede'
s
Value
Dimensions
1.
Individualism
and
collectivism
2.
High
and
low
uncertainty
avoidance
3.
High
and
low
power
distance
4.
Masculinity
and
femininity
§3.
Kluckhohn
et
al's
Value
Orientations
1.
Time
orientation:
past
--
present
--
future
2.
Activity
orientation:
being
--
being-in-becoming
--
doing
3.
Relational
(social)
orientation:
hierarchical
--
collateral
--
individualistic
4.
Person-nature
orientation:
mastery
--
harmonious
--
submissive
5.
Human
nature
orientation:
good
--
mixed
--
evil
§4.
Kaplan'
s
Cultural
Thought
PatternsChapter
Five
Verbal
Communication
and
Culture
§1.
Addressing
1.
Definition
and
classification
of
addressing
2.
Strategies
of
addressing
and
cultural
differences
§2.
Invitation
1.
Invitation
in
speech
form
2.
Invitation
in
written
form
§3.
Compliment
1.
Compliment
across
cultures
2.
Lexical
and
syntactic
structures
of
English
compliment
3.
Comparison
on
compliments
between
Chinese
and
English
§4.
Apology
1.
The
definition
of
apology
2.
Strategies
of
apology
3.
Comparison
on
apology
between
Chinese
and
English
§5.
Presenting
Thanks
1.
Frequency
of
presenting
thanks
2.
Ways
of
presenting
thanks
3.
Responses
to
thanks
§5.
Greeting
and
Parting
1.
Greeting
2.
PartingChapter
Six
Nonverbal
Communication
and
Culture
§1.
A
Brief
Introduction
on
Nonverbal
Communication
1.
Defmition
2.
Classification
of
nonverbal
commtmication
behaviors
3.
Functions
of
nonverbal
communication
behaviors
§2.
Oculesics
(Eye
Contact)
1.
Functions
of
eye
contact
2.
Cross-cultural
study
§3.
Gesture
and
Posture
1.
Classification
of
gesture
and
posture
2.
Cross-cultural
study
§4.
Proxemics
(Space)
1.
Hall's
space
theory
2.
Cross-cultural
study
§5.
Haptics
(Touch)
1.
Classification
of
touch
2.
Cross-cultural
study
§6.
Chronemics
(Time)
1.
Hall'
s
classification
2.
Cross-cultural
studyChapter
Seven
Gender
Study
§1.
The
Study
of
Gender
Differences
1.
Gender
and
sex
2.
The
study
of
gender
differences
§2.
Gender
and
Verbal
Communication
1.
Difference
in
phonology
2.
Difference
in
morphology
and
vocabulary
3.
Difference
in
intonation
4.
Different
requirement
for
politeness
5.
Difference
in
topics
6.
Difference
in
language
style
7.
Difference
in
pitch
8.
Difference
in
vocal
segregates
§3.
Gender
and
Nonverbal
Communication
1.
Oculesics
(Eye
Contact)
2.
Gesture
and
posture
3.
Proxemics
(Space)
4.
Haptics
(Touch)
5.
Chronemics
(Time)
§4.
SummaryChapter
Eight
Becoming
Competent
in
Intercultural
Communication
§1.
Managing
Intercultural
Conflicts
1.
Types
of
conflicts
2.
Potential
problems
in
intercultural
communication
3.
Managing
conflicts
effectively
§2.
Cultivating
Cultural
Awareness
1.
Levels
of
cross-cultural
awareness
2.
Approaches
to
cross-cultural
training
§3.
Building
Competence
in
Intercultural
CommunicationChapter
Nine
Intercultural
Communication
and
Business
§1.
CommuniCation
Challenges
in
Business
Setting
1.
Work-related
values
2.
Communication
styles
§2.
Intercultural
Negotiation
1.
Negotiation
process
2.
Negotiating
successfully
§3.
Business
Etiquette
and
Protocol
1.
Appointment
seeking
and
business
meeting
2.
Greeting
etiquette
and
nonverbal
behaviors
3.
Giving
gifts
4.
Dining
etiquette
5.
Dressing
etiquetteChapter
Ten
Intercultural
Communication
and
Tourism
§1.
Commtmication
Challenges
in
Tourism
Contexts
1.
Social
norms
2.
Culture
shock
3.
Language
and
food
challenge
§2.
Intercultural
Communication
and
Tourism
1.
Relationship
between
hosts
and
tourists
2.
Characteristics
of
tourist-host
encounters
3.
Relationship
between
tourism
and
culture
§3.
How
to
Be
a
Good
Intercultural
Tourist
1.
Be
a
responsible
eco-tourist
2.
Get
well-prepared
before
departureChapter
Eleven
Intercultural
Communication
and
Education
§1.
The
Popularity
of
International
Education
§2.
Intercultural
Communication
in
Educational
Settings
1.
Roles
for
teachers
and
students
2.
Grading
and
power
3.
Admissions,
affirmative
action,
and
standardized
tests
§3.
Other
Issues
and
International
Education
1.
Communication,
education,
and
cultural
identity
2.
Social
issues
and
educationKeys
to
ExercisesReferences
章节摘录
插图:Culture
is
a
complicated
notion.
According
to
He
et
al.
(2004:18),
there
are
morethan
one
hundred
definitions
offered
by
researchers,
from
different
perspectives.
To
namejust
a
few
of
them,
such
as
Hall's
definition:
"For
anthropologists,
culture
has
long
stoodfor
the
way
of
life
of
a
people,
for
the
stun
of
their
learned
behavior
patterns,
attitudes,and
material
things.
"

Hall
1959:43
).
Hoebel
and
Frost

1976:6

defme
it
as
an"integrated
system
of
learned
behavior
patterns
which
are
characteristic
of
the
members
ofa
society
and
which
are
not
the
result
of
biological
inheritance".Samovar
et
al.
(2000:36)
define
culture
as:We
define
culture
as
the
deposit
of
knowledge,
experience,
beliefs,
values,
actions,
attitudes,meanings,
hierarchies,
religion,
notions
of
time,
roles,
spatial
relations,
concepts
of
theuniverse,
and
artifacts
acquired
by
a
group
of
people
in
the
course
of
generations
throughindividual
and
group
striving.From
the
above
definitions,
we
reach
such
a
conclusion
that
culture
can
be
broadenough
to
cover
everything,
or
so
narrow
to
cover
only
certain
regions.
This
is
bestrepresented
in
Scollon
&
Scollon's
definition
(2000:126).
According
to
them,
culture
canbe
divided
into
high
culture
(narrow
sense)
and
anthropological
culture
(broad
sense).High
culture
focuses
on
intellectual
and
artistic
achievements.
One
might
speak
of
acity
as
having
a
great
deal
of
culture
because
there
were
many
art
exhibits,
concertperformances,
and
public
lectures.
Or
we
might
speak
of
a
particular
period
in
history,such
as
the
Elizabethan
period
of
England,
as
a
high
point
in
Engish
culture
because
of
thegreat
number
of
musicians
and
poets
of
that
time
whose
works
we
still
revere.
The
Tang
period
in
Chinese
history
is
generally
regarded
as
a
period
of
high
culture
as
well.Anthropological
culture
refers
to
any
of
the
customs,
world
view,
language,
kinshipsystem,
social
organization,
and
other
taken-for-granted
day-to-day
practices
of
a
peoplewhich
set
that
group
apart
from
other
groups
as
a
distinctive
group.
By
using
the
anthropological
sense
of
the
word
"culture",
we
mean
to
consider
any
aspect
of
the
ideas,
communications,
or
behaviors
of
a
group
of
people
which
gives
them
a
distinctive
identity
and
which
is
used
to
organize
their
internal
sense
of
cohesion
and
membership.In
studies
of
intercultural
communication,
our
concern
is
not
with
high
culture,
but
with
anthropological
culture.
Culture
contains
art,
politics,
economics,
education,
literature,
language,
and
thought
etc.
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  •     书的内容还没看,我们是选修课要用这本书,个人觉得应该不错,要不然学校不会选择这本书的!