商务英语阅读(下册)

商务英语阅读(下册)

图书基本信息
出版时间:2011-10
出版社:对外经贸大学出版社
作者:国晓立 等主编
页数:171
书名:商务英语阅读(下册)
封面图片
商务英语阅读(下册)
内容概要
“新世界商务英语系列教材”是对外经济贸易大学出版社联合对外经济贸易大学、东北财经大学、上海财经大学、上海对外贸易学院、天津对外经济贸易职业学院、山东外贸职业学院、安徽国际商务职业学院、安徽商贸职业技术学院、大连职业技术学院和广东科学技术职业学院等院校推出的一套面向不同层次的、涵盖不同模块的商务英语系列立体化教材。本套教材面向三个层次:’研究生、本科生和高职高专学业。
研究生和本科层次的商务英语教材适用于全国各高等院校英语专业的商务英语方向或国际贸易、国际经济、国际工商管理等商科专业的学生。
高职高专层次的商务英语教材适用于全国高职高专院校英语专业的商务/应用/外贸英语方向以及国际贸易或财经类专业的学生。
根据国家教育指导思想,目前我国高职高专教育的培养目标是以能力培养和技术应用为本位,其基础理论教学以应用为目的、够用为尺度、就业为导向:教材强调应用性和适用性,符合高职高专教育的特点,既能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等级证)教学的需要。本套教材编写始终贯彻商务英语教学的基本思路:将英语听说读写译技能与商务知识有机融合,使学生在提高英语语言技能的同时了解有关商务知识,造就学生“两条腿走路”的本领,培养以商务知识为底蕴、语言技能为依托的新时代复合型、实用型人才。
书籍目录
Unit 1 Team Spirit:Cultivate the Culture
Unit 2 Performance Evaluation
Unit 3 Unlcovering a Company's Corporate Culture-a Critcal Task
for
Unit 4 Why Should We Go for Six Sigma?
Unit 5 General Introduction to Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Unit 7 Just-in-time
Unit 8 Universal Parcel Service
Unit 9 General Introduction to Insurance
Unit 10 IPR and Economic Growth
Unit 11 Human Relationship in the 21st Century
Unit 12 Cross-cultural Communication
Unit 13 Business Etiquette
Unit 14 Intervew Skills
Unit 15 The Future of the World Ecoomy
Unit 16 Sustainale Development
References
章节摘录
  Teamwork
is
as
vital
for
successful
companies
as
it
is
for
successful
football
teams.But
little
attempt
has
been
made
to
measure
its
contribution
to
the
economy,or
the
cost
of
its
absence.Perhaps
it
iS
time
to
pay
more
arention
to
this
invisible
asset.  Reliance
on
teamwork
is
so
universal
that
it
may
pass
unrecognized.Traditional
economictheory
allocates
a
place
in
production
to
physical
capital,the
quantity
of
labour,and
increasingly
also
to
the
quality
of
labour-human
capital.Yet“social
capital
made
up
of
the
networks
andnorms
that
underpin
most
types
of
economic
and
indeed
social
activitve
is
apparently
ignored.
In
recent
years
a
stream
of
research
has
sought
to
define
and
measure
the
myriad
ways
inwhich
established
norms
and
social
networks
support
and
underpin
social
and
economicactivity.On
the
economic
side,for
example,the
level
of
trust
in
Italian
regions
has
been
shown
to
be
linked
to
the
effective
use
of
credit
while
local
social
networks
have
been
shown
to
playan
important
role
in
helping
people
to
find
jobs
in
many
European
countries.
Another
strand
of
research
connects
social
capital
with
noneconomic
outcomes,including
better
health,education,government
and
child
welfare,and
lower
crime.A
major
US
study
argues
that
the
physical
health
of
someone
who
belongs
to
no
social
group
and
then
joins
one
will
improve
so
much
that
his
risk
of
dying
will
be
cut
in
half,while
research
in
Sweden
suggests
that
social
connected
less
reduces
the
risk
of
Alzheimer's
disease.This
apparently
magical
panacea
for
social
ills
has
even
been
shown
to
be
connected
to
happiness
itselfi
Despite
enthusiasm
for
the
concept
of
social
capital
in
both
academic,and
increasingly
inpolitical
circles,the
idea
remains
fraught
with
difficulty.The
term
is
used
to
cover
manydifferent
things,with
some
extending
it
to
include
institutions
such
as
the
legal
system,although
most
would
limit
its
application
to
informal
norms
and
social
networks.And
despitetantalizing
indications,no
one
has
yet
been
able
to
prove
that
social
capital
increases
economicoutput.This
could
be
because
it
has
been
difcult
to
agree
on
how
social
capital
should
bemeasured,but
it
might
also
be
because
economic
dynamism
sometimes
requires,alongside
team-work,the
kind
of
tough
competition
and
radical
innovation
which
threaten
established
networks
and
norms.
  ……
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