商务英语阅读(上册)

商务英语阅读(上册)

图书基本信息
出版时间:2011-6
出版社:对外经济贸易大学出版社
作者:国晓立,周树玲 主编
页数:184
书名:商务英语阅读(上册)
封面图片
商务英语阅读(上册)
内容概要
国晓立、周树玲主编的《商务英语阅读》分上下两册,共32个单元,涉及了国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等多个领域。每个单元包括三篇阅读。A篇内容翔实,让读者对本单元话题做整体了解,并掌握本领域所涉及的专业词汇;另外两篇补充阅读材料选自新闻报道,短小精悍,从某一独特视角让读者体会此领域的新发展和新动态。针对文章中出现的专业术语以及相关的知识背景,《商务英语阅读(上册)(第2版)》都提供了详细的注释,帮助读者更好地理解文章。《商务英语阅读(上册)(第2版)》的练习题型包括回答问题、词义搭配、多项选择、正误判断、英译汉等,并附有答案,目的在于帮助读者巩固所学内容,并帮助读者提高语言实际运用能力。
书籍目录
Unit 1 International Trade
Fast Reading I US Presses Japan on Farm Imports and India on
World Trade Talks
Fast Reading II In Shanghai, Clinton Highlights US-China Trade
Relations
Unit 2 Settling Disputes——-the WTO's Unique Contribution
Fast Reading I Integrated Negotiation
Fast Reading II High-Level Negotiations on WTO Global Trade Pact
to Resume
Unit 3 Globalization and Its Impact on the Business
Fast Reading I Population and Globalization
Fast Reading II Southeast Asia's Leaders Call for Faster Asian
Economic Integration
Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?
Fast Reading I Renminbi Intemationalization——A Delicate Issue
Fast Reading II Survey: Cheap Exports of China Reduce World
Inflation
Unit 5 Don't Fence Me Out!
Fast Reading I Bush Administration Seeks to Lower Trade Barriers
with Latin America
Fast Reading II EU Proposes Protection for Plastic Bottle
Industry
Unit 6 China, Dumping or Not
Fast Reading I Chinese Lighter Producers Win EU Anti-Dumping Suit
Fast Reading II China Urges EU to Drop Anti-dumping Duties on
Bicycle
Unit 7 The Force Behind the Nike Empire
Fast Reading I Richard Branson and His Virgin Kingdom
Fast Reading II Milton Hershey Created a Successful Business and
Built a Sweet Town
Unit 8 Regional Economic Integration
Fast Reading I China ASEAN to See Closer Economic Ties
Fast Reading II Chinese President Hu Jintao Attends G20 Seoul
Summit
Unit 9 Environment, Trade, and Investment
Fast Reading I The Effects of Trade Liberalization on the
Environment
Fast Reading II All Over the World Responded to the Earth Hour
Event
Unit 10 Negotiation Skills and Strategies
Fast Reading I Business Is Negotiation
Fast Reading II French Negotiating Style
Unit 11 "Toyota" of China
Fast Reading I Kodak to Slash 3 000 More Jobs as It Wraps up
Overhaul
Fast Reading II New Mobile Phones from Microsoft
Unit 12 The Survival of the Old Brands
Fast Reading I Baidu's Gains and Losses
Fast Reading II Pu'er: The Tea that Changed a County
Unit 13 E-commerce: Doing Business Online
Fast Reading I Going Shopping? Go Global!
Fast Reading II Gift Shoppers Flocked to the Web
Unit 14 China's Door Now Wide-Open for Foreign Banks
Fast Reading I Bank Gets Nod for Joint Venture
Fast Reading II Japan Warns China on Currency Policy
Unit 15 Known Brands Acquiring Name Recognition
Fast Reading I Mergers and the Supersizing of Business
Fast Reading II ICBC Buys Small US Brokerage Firm
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评论与打分
  •     还蛮围绕商务英语的,可惜答案没有解析,短文也没有翻译
  •     书稍显瘦弱,内容还可以,适合我所用。