英语阅读教程-第一册

英语阅读教程-第一册

图书基本信息
出版时间:2012-6
出版社:暨南大学出版社
作者:安志宏 编
页数:188
字数:310000
书名:英语阅读教程-第一册
封面图片
英语阅读教程-第一册

内容概要
  《高职高专英语系列:英语阅读教程(第1册)》在教育部“十二五”规划的大局下,以加强高职高专院校学生实践能力和职业技能的培养为宗旨,顺应当前的改革大潮。本系列教材配合本校的教学改革与精品课程建设,努力打造符合高职高专办学理念与要求以及满足企业生产、建设、管理、服务一线需要的高质量立体化的精品教材。通过对《高职高专英语系列:英语阅读教程(第1册)》的精心设计,能够使应用英语和商务英语专业教学更贴近应用和商务工作和生活实际,有效地呈现应用和商务办公场景,同时与相关资格认证相结合,使学生能够掌握切实有用的语言信息,在提高听、说、读、写、译等实际语言运用能力的同时,顺利通过国家统一资格认证,为学生后续学习、就业、职业技能提升和素质修养等奠定良好的基础。
书籍目录
总序
编写说明
Unit 1 Giants in Business
Ⅰ Lead-in :Picture Talking
Ⅱ Comprehensive Reading:Passage A Bill Gates
Ⅲ Reading in Depth:Passage B Li Ka-shing
Ⅳ Reading Skill Focus:Context Clues (1)
Ⅴ Extending Reading:Rich Parents May Not Mean Rich Kids
Unit 2 Queens of Business Kingdom
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Mary Kay
Ⅲ Reading in Depth:Passage B The Most Famous Woman in China:Story
of Yue-sai Kan
IV. Reading Skill Focus:Context Clues(2)
Ⅴ Extending Reading:Ding, 20, Strives to Become A Model Boss
Unit 3 Career Planning
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Kai-fu Lee's Talk about Career
Planning
Ⅲ Reading in Depth:Passage B Indra Nooyi
Ⅳ Reading Skill Focus:Context Clues (3)
Ⅴ Extending Reading:Ma and His Successful Business
Unit 4 Brand Story
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Nokia-Connecting People
Ⅲ Reading in Depth:Passage B Nike-Just Do It
Ⅳ Reading Skill Focus:Context Clues(4)
Unit 5 Fashion Life
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Chanel-Always Elegant, Always
Unique
Ⅲ Reading in Depth:Passage B Prada-Luxury Kingdom
Ⅳ Reading Skill Focus:Identifying References
Ⅴ Extending Reading:Lady Gaga Fashion-There Is Nothing to Be
Afraid
Unit 6 Unique Business-running View
Unit 7 Fashion Products
Unit 8 Business Color Psychology
Unit 9 Personal Finance
Unit 10 To Be A Smart Consumer
Unit 11 Business Communication
Unit 12 Business Culture
参考文献



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