商务英语阅读

商务英语阅读

图书基本信息
出版时间:2002-8
出版社:高等教育出版社
作者:王关富 编
页数:365
字数:550000
书名:商务英语阅读
封面图片
商务英语阅读

前言
  改革开放的20年是中国经济高速发展并逐渐融人世界经济的20年。中国加入世界贸易组织是此进程的一个重要里程碑,必将进一步推动中国经济与世界经济的接轨与融合。经济日益全球化的趋势迫切需要我们培养一大批熟练掌握外语、通晓商务知识、熟悉国际商务环境、善于跨文化交际的国际型商务人才。  此类商务人才的成功培养涉及到诸多环节与因素,其中至关重要的是要有一套有助于实现此培养目标的、编写意图明确、针对性强、质量高的教材,因为教材是一切。教学活动得以开展的基础与前提。目前涉及商务英语的教材不少,但在系统性、完整性以及语言技能与商务知识的有机结合上都多少存在着不足。  普通高等教育“十五”国家级规划教材——商务英语系列教材是高等教育出版社与在商务英语教学与研究领域起步早、阵容强的对外经济贸易大学、广东外语外贸大学、上海对外贸易学院、上海外国语大学、厦门大学、北京外国语大学、北京工业大学和湖南大学等单位联合推出的一套全新的商务英语系列教材。这套教材在编写设计时特别注意把握好商务活动主题的涵盖面、商务知识的系统性与完整性以及语言技能与商务知识的平衡,在体系上分为商务英语基础课程教材《商务英语听说))、《商务英语阅读》、《商务英语写作》、《商务英语翻译》等,和商务英语专业核心课程教材《工商导论》、《国际经济导论》、《国际贸易实务》等。每本教材自成体系,但整套教材又形成了有机的整体。另外,此套教材不是封闭系列,还将不断有新教材推出。  本套教材体现了编撰者努力将语言技能的训练与商务英语知识的介绍融为一体的编写理念,最终服务于复合型人才培养的目标。编撰者们不仅具有丰富的语言教学经验,而且具备商务活动的实践经验。有些作者本身就是经贸领域的专家学者,他们集教学经验、学术背景与专业经验于一身,有力地保证了这套系列教材的编撰质量。  本套教材在编撰过程中得到了高等教育出版社的大力支持,在此特致感谢。
内容概要
商务英语系列教材为普通高等教育“十五”国家级规划教材,是为适应中国加入世界贸易组织以后对复合型商务人才的需求而编写的。《商务英语阅读》是该系列教材之一。    本书精选了世界著名英语报纸、杂志、网站和学术刊物中与经济和商务有关的文章,进行了精心编排注释并配备具有针对性的练习,使读者能够掌握商务报刊文章的特点,提高阅读能力,同时了解国际商务知识。全书共分14章,每章有一篇主课文和补充阅读课文。本书配有练习答案和附录。    本书适用于商务英语专业的学生,同时也适用于对外经贸、财政金融、工商管理等专业的学生,也可供从事国际商务经贸工作的人员参考使用。
作者简介
  王关富,1956年出生,1979毕业于对外经济贸易大学前身,北京对外贸易学院英语系。留校后开始从事商务英语教学与研究,先后在澳大利亚堪培拉大学和美国国际管理研究生院留学并获国际企业管理硕士学位,两次赴日本参加"亚太地区中青年学者国际研讨会",曾任商务英语系主任,1994年被评为对外经贸大学英语学科中青年学科带头人,现任对外经贸大学英语学院副院长、中国国际贸易学会国际商务英语研究会副主任兼秘书长;在科研上,王关富已取得了较多的成果,主要成果有:国家教育部"十五"教材规划商务英语系列教材《商务英语阅读》和《国际经济导论》。王关富教授的学术专长为商务英语研究、国际企业管理。
书籍目录
Chapter
1
The
Long
March
Supplementary
Reading
Time
for
a
Tune-upChapter
2
The
New
Economy How
Real
Is
It?
Supplementary
Reading
Governing
Principles
for
the
New
EconomyChapter
3
13orders
and
Barriers Does
the
Euro
Really
Make
the
EU a
Single
Market
for
Business?
Supplementary
Reading A
New
Future
for
EuropeChapter
4
EconomyTerrorized From
Wall
Street
to
Main
Street, Layoffs,
Losses,
and
Little
Hope
Supplementary
Reading 
America's
New
RecessionChapter
5
Fast
Track
to
Lost
Jobs
 Trade
Deficits
and
Manufacturing Decline
Are
the
Legacies
of
NAFTA
and
the
WTO Supplementary
Reading What
Impact
Has
NAFTA
Had
on Jobs
and
Wages?Chapter
6
Lessons
for
Europe
from the
Ouebec
Trade
Summit Supplementary
Reading WTO
Finds
U.S.
Trade
Damaged
by
EU
Beef
Import
BanChapter
7
WTO
Dispute
Settlement
as
a
Model
for
International
Governance Supplementary
Reading On
World
Trade
Organization  ……

章节摘录
  The
interbank
unsecured-money
market,
for
instance,
is
in
effect
pan-European,with
large
banks
successfully
feeding
liquidity
to
smaller,
national
banks.
The
securedmarket
has
been
less
successful,
largely
because
its
very
existence
has
exposed
problemsin
the
underlying
infrastructure
that
can
make
it
difficult
to
transfer
collateral.
Intime,
however,
as
these
problems
are
tackled,
it
should
become
bigger
than
theunsecured
market.  The
eurobond
market
has
also
been
an
overall
success,
thanks
in
part
to
theintegrated
clearing
and
settlement
infrastructure
that
predated
it.
In
the
corporatemarket,
well-known
companies
such
as
Philips6
have
launched
big
benchmark
issues,and
even
a
few
small,
unrated
companies
such
as
Ducati7
have
issued
bondssuccessfully.
Jan
Hommen,
chief
financial
officer
at
Philips,
says
the
market
is
becomingdeeper
and
better
segmented,
pointing
to
the
ease
with
which
he
raised
EUR4.25billion
in
two
separate
deals
this
year.  Observers
say
that
fewer
medium-sized
companies
have
raised
money
by
issuingbonds
than
was
hoped
at
the
outset.
Until
more
do
so,
the
bank-driven
alternativesystem
of
funding
will
continue
to
misallocate
capital.
This
is
a
fair
criticism.
But
themarket
has
shown
that
it
can
fulfil
its
function
as
a
viable
long-term
alternative
to
thebank
debt
that
has
always
dominated
European
financial
intermediation.
In
the
earlypart
of
this
year
it
provided
a
flood
of
liquidity
to
telecoms
issuers
as
equity
investorsenthusiasm
for
that
industry
dried
up.
The
issuance
has
since
also
dried
up,
but
itrepresented
progress.  These
successes
are
tempered
by
the
relative
failure
so
far
to
integrate
Europesequity
markets,
although
more
and
more
shares
are
quoted
in
euros,
and
there
havebeen
some
mergers
among
stock
exchanges,
the
underlyirlg
markets
remainfragmented.
One
reason
is
that
equities
are
more
complex
instruments
than
bonds.A
more
powerful
one,
however,
is
that
vested
interests
at
local
level
have
blockedefforts
to
integrate
securities
markets.  "Consider
Europes
rival
clearing
and
settlement
systems.
Ideally,
Europe
shouldhave
a
central
counterparty
for
all
securities
trading,
because
that
would
be
mostefficient
for
settlement
and
for
minimizing
movements
of
collateral.
At
present,
thisseems
unlikely
to
happen.
In
principle,
however,
it
should
be
possible
for
severalsecurities
markets
to
coexist
in
the
euro
zone,
each
with
its
own
trading
exchange,clearing
mechanism,
settlement
system
and
depository.
编辑推荐
  《商务英语阅读》适用于商务英语专业的学生,同时也适用于对外经贸、财政金融、工商管理等专业的学生,也可供从事国际商务经贸工作的人员参考使用。
图书标签Tags
英语,专业,商务英语,图书馆,考试学习,营销,语言


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评论与打分
  •     服务到位,值得信赖!
  •     不从事这个行业。,内容还挺实用的
  •     应该不会错。,鉴定完毕
  •     以为是口语类,好好利用
  •     非常实用的翻译书,到货倒满及时
  •     感觉质量不错 她很喜欢,能蹭饭么 哇哈哈
  •     这本书很适合用来了解跨文化商务交际的知识,一直喜欢。
  •     就买下来~,轻松好看。推荐。买了两本商务学习书。内容基本一致
  •     内容也很全,不错。!!!
  •     但唯一不足的是没有核对答案了!,努力学习呀!
  •     和老师的一模一样,非常好
  •     幽默得很,内容比较空泛
  •     必备书籍。,粗略看了看
  •     适合自学。这类书结合实际操作的单证会学的更快。,帮别人购买的
  •     很有用的一本书,忘了
  •     但内容一样。有开跨文化商务课程的可以看一看,M 学英语就是要胆大
  •     在学习中。,老师要买的
  •     研究工具和手段不明,BEC中高级口试必备!有很多场景练习
  •     不是很难懂,这本书适合高职商务英语的学生
  •     知识点传授很生动!,结果没有配套听力材料。
  •     书很不错,商务方面的信函类以及一些商务专用术语书中均有涉及