汽车商务英语

汽车商务英语

图书基本信息
出版时间:2009-9
出版社:上海交通大学出版社
作者:虞兰,易霞妮 主编
页数:311
书名:汽车商务英语
封面图片
汽车商务英语
前言
  中国汽车工业近年来的迅猛发展,受到全世界瞩目。从1998年到2008年的10年中,有9年都是以10%以上的速度增长,中国现已成为与北美、欧洲和日本并重的世界汽车市场。截止2009年上半年,全国汽车保有量为6963万辆;而在2000年,这个数字是1 609万辆,9年中增长了3倍多。  中国在迈向成熟的汽车社会的进程中,不仅需要汽车设计与制造人才,更需要的是汽车商务(营销)人才。上海大学巴士汽车学院在十年前建院伊始,就在全国率先创办了汽车商务(营销)专业,除了注重培训学生的专业知识外,还十分注重专业英语的教学,以使学生适应日渐国际化的汽车产业。我院在2001年编写了《汽车专业英语》一书,用于汽车运用工程专业和汽车商务(营销)专业学生的专业英语学习。但《汽车专业英语》对于汽车商务(营销)专业学生而言,缺少有关汽车商务(营销)类英文文献,而市面上也一直缺乏适用的汽车商务(营销)专业英语教材。在近年来的针对汽车商务(营销)专业学生的专业英语教学中,我院教师增补了相关的汽车车型介绍、销售、信贷、保险和租赁等方面的资料。因此,在多年的教学实践的基础上,我院副教授虞兰女士主持编写了这本《汽车商务英语》,供汽车商务(营销)类的学生使用,并期望以此对提高汽车商务(营销)类学生的专业英语与汽车商务能力提供帮助。
内容概要
本书以汽车商务及汽车营销专业学生所必须掌握的汽车知识与汽车营销知识为出发点,选编了汽车及汽车产业、车型分类、汽车构造、技术参数、配置和汽车驾驶常识,以及汽车品牌专卖店的介绍、汽车销售过程与技巧、二手车销售、汽车广告与促销、汽车保险和汽车租赁等方面的内容。全书共19章,每章的内容包括课文、生词与术语、注释、练习和阅读材料。  本书可作为汽车营销和汽车商务专业的在校本科生及高职学生专业英语课程教材,亦可供汽车商务和汽车营销从业人员及汽车爱好者参考。
书籍目录
Chapter
One
Automobiles
Chapter
Two
Car
Body
TypesChapter
Three
Automotive
Engine
OperationChapter
Four
Automotive
Engine
ConstructionChapter
Five
Chassis
(Ⅰ)Chapter
Six
Chassis
(

)
Chapter
Seven
Instrument
Panel,
Vehicle
Escutcheon
and
Technical
SpecificationsChapter
Eight
Car
EquipmentChapter
Nine
Basic
Skills,
Laws
and
Safety
on
Driving
CarsChapter
Ten
Merchandising
Vehicles
through
Franchised
DealershipsChapter
Eleven
Responsibilities
of
Automotive
Sales
ProfessionalsChapter
Twelve
Car-Sale
ProcessChapter
Thirteen
Car-Sale
TechniquesChapter
Fourteen
Used
Vehicle
SalesChaPter
Fifteen
Automotive
Financing
and
InsuranceChapter
Sixteen
Car
Renting
and
LeasingChapter
Seventeen
Automotive
Advertising
and
Sales
PromotionChapter
Eighteen
Business
EtiquetteChapter
Nineteen
Automotive
Sales
DocumentationAppendix

VocabularyAppendix

The
Common
Abbreviations
of
Automotive
BusinessAppendix

Answers
to
the
ExercisesREFERENCES
章节摘录
  Any
automobile
is
composed
of
four
sections:
the
engine,
chassis,
body
and
electrical
system.  An
engine
is
used
to
supply
power
for
an
automobile.
Generally,
an
automobile
is
operatedby
an
intemal
combustion
engine.
The
intemal
combustion
engine
burns
fuel
within
the
cylindersand
converts
the
expanding
force
of
the
combustion
into
rotary
force
used
to
propel
the
vehicle.  The
automotive
chassis
provides
the
strength
necessary
to
support
the
vehicular
componentsand
the
payload
placed
upon
it.
The
term
"chassis"
comprises
a
total
assembly
beginning
withpower
train,
going
on
to
steering,
wheel
suspension,
brakes
and
even
tires.
The
suspensionsystem
contains
the
springs,
the
shock
absorbers,
and
other
components
that
allow
the
vehicleto
pass
over
uneven
terrain
without
an
excessive
amount
of
shock
reaching
the
passengers
orcargo.
The
steering
mechanism
is
an
integral
portion
of
the
chassis,
as
it
provides
the
operatorwith
a
means
of
controlling
the
direction
of
travel.
The
tires
grip
the
road
surface
to
providegood
traction
that
enables
the
vehicle
to
accelerate,
brake,
and
make
turns
without
skidding.Working
in
conjunction
with
the
suspension,
the
tires
absorb
most
of
the
shocks
caused
by
roadirregularities.  The
body
of
the
vehicle
encloses
the
mechanical
components
and
passenger
compartment.It
is
made
of
relatively
light
sheet
metal
or
composite
plastics.
The
components
which
make
upthe
chassis
are
held
together
in
proper
relation
to
each
other
by
the
frame.
An
auto
body
usuallyconsists
of
a
driving
room,
a
passenger
or
loading
room
and
possibly
a
trunk.  The
electrical
system
of
the
automobile
was,
at
first
limited
to
the
ignition
equipment.However,
electric
lights
and
horns
began
to
replace
the
kerosene
and
acetylene
lights
and
thebulb
horns
with
the
advent
of
the
electric
starter
on
a
1912
model.
Electrification
was
rapid
andcomplete,
and,
by
1930,
six-volt
systems
were
standard
everywhere.
The
electrical
system,which
is
considered
an
auto
electric
power
source,
supplies
lighting
and
driving
power
for
theautomobile.
The
electrical
system
consists
of
a
storage
battery,
generator,
starting
(cranking)motor,
lighting
system,
ignition
system,
and
various
accessories
and
controls.
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评论与打分
  •     汽车行业工作够用了,也很实用
  •     内容看起来还可以
  •     该书内容较简单,适合初学者,但总感觉内容不够充实!
  •     快递够速度
  •     比较详细,比机械工业出版社的商务英语有些难度
  •     书的内容很好,很广泛,也很全面,只是送到的时候有点没包装好
  •     可以知道正规的零部件英文名字
  •     文章和词汇都有针对性。值得推荐。
  •     不是全部翻译的。不好