外贸英语口语教程

外贸英语口语教程

图书基本信息
出版时间:2009-9
出版社:上海交大
作者:李冬梅 编
页数:332
字数:397000
书名:外贸英语口语教程
封面图片
外贸英语口语教程

前言
  《外贸英语口语》是由上海交通大学出版社组织申报,劳动部“职业导向、就业优先、工学结合、双证融通”专业课程改革与教材改革的研究与实践子课题研究成果之一,也是福建省精品课程《外贸英语口语》的建设成果之一。  本教材注意到了在打好语言功底的基础上加强培养学生的商务特别是涉外经贸活动的能力。教材力求突破传统教材存在的一些问题,注意听与说的有机结合。书中的听力和对话都是取材于真实的商务活动场景,按照工作过程安排教学内容,让学生有身临其境之感,在课堂里就能亲身体验将来实际工作中可能遇到的场景。教材以外贸活动的各个实践环节为每课主题,每课均由听力练习、情景会话、交替口译练习、词汇和外贸商务知识五个部分组成,按时间先后记述了参加出口商品交易会、客户发展、外贸谈判等商务活动的各个环节,在章节编排外还充分考虑学习者的认知特点,着重就商务谈判的各个环节进行分解讲解与练习,涵盖了外贸谈判中外国买家与我方涉外工作人员磋商所可能涉及的各个细节。本书取材全面、内容新颖、语言规范、表达流畅,此外还聘请外国专家录制了配套有声资料(可邮购),使读者可以边听边学,既便于进行听说训练又能提高外贸商务知识。本书可作为高等职业院校涉外经贸、商务英语、应用英语、外企管理等专业的外贸英语口语教材,也适用于外贸行业的涉外工作人员自学以及商务英语口语职业资格证书考试。  本教材由黎明职业大学外语系李冬梅副教授主编,由黎明职业大学12位教师共同完成。具体分工如下:1、3单元由李冬梅、杨德权编写;2单元由李冬梅、陈黎莉编写;4、5单元由李冬梅、郑志明编写;6单元由李冬梅、陶嫣姹编写;7、8、16单元由李冬梅、欧阳江涯编写;9、10单元由李冬梅、童敏君编写;11单元由李冬梅、林志坚编写;12、13单元由王强、李冬梅编写;14单元由陈伟强、李冬梅编写;15、17单元由姚丽梅、李冬梅编写;18单元由李冬梅、魏恩文编写。  由于缺乏经验且时间仓促,本书定有不少疏漏和不妥之处,敬请广大读者批评指正。
内容概要
《外贸英语口语教程》共18课,以外贸活动各个实践环节为每课主题,每课均由听力练习、情景会话、交替口译练习、词汇和外贸商务知识五个部分组成,按时间先后记述了参加出口商品交易会、客户发展、外贸谈判等商务活动的各个环节,着重就商务谈判的各个环节进行分析讲解与练习。本书取材全面、内容新颖、语言规范、表达流畅,使读者可以边听边学,从中提高外贸商务知识。配套MP3可邮购。
书籍目录
Unit
1
Choosing
Target
MarketUnit
2
Marketing
StrategiesUnit
3
Promotions
and
Advertisements
Unit
4
International
ExhibitionUnit
5
Contact
the
CustomersUnit
6
Recreation
ActivitiesUnit
7
A
Formal
Visit
Unit
8
Visiting
A
FactoryUnit
9
Enquiries
and
OffersUnit
10
Price
Unit
11
SpecificationsUnit
12
Packin9
Unit
13
PaymentUnit
14
InsuranceUnit
15
ShipmentUnit
16
Conclusion
of
BusinessUnit
17
ClaimsUnit
18
AgencyReference
Book

章节摘录
  Payment
Process
of
International
Trade  Since
the
basic
purpose
of
international
trade
is
for
the
exporter
to
get
paid
as
invoiced
andthe
importer
to
obtain
the
merchandise
as
ordered,
the
payment
process
must
satisfy
bothparties.
To
achieve
these
purposes,
two
aspects
must
be
recognized:
critical
factors
affecting
thepayment
process
and
methods
of
payment.  The
nature
of
the
merchandise,
the
business
relationship
between
importer
and
exporter,and
the
possible
risk
involved
in
the
shipment
of
the
merchandise
are
critical
factors
affecting
thepayment
process.
The
nature
of
the
merchandise
determines
the
prices
and
terms
of
payment.Business
relationship
between
importer
and
exporter
determines
the
confidence
level
of
bothsides!
therefore,
they
influence
the
payment
methods.  Ideally,
international
traders
should
recognize
both
the
conceptual
and
practical
aspects
of
the
payment
process.
The
payment
process
basically
involves
multiple
relationships
between
the
exporter
and importer, their respective banks, national regulations, and international
agreements.
In
case
of
acceptance
financing,
the
investor
comes
into
play,
since
the
banker's
acceptance
would
affect
trade-financing
methods.
There
are
several
commonly
used
methods
of
payment
that
require
different
payment
processes
in
international
trade.
They
are
payment
in
advance,
open
account,
consignment,
collection,
and
letter
of
credit.


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