英语口语基础教程

英语口语基础教程

图书基本信息
出版时间:2004-4
出版社:上海交通大学出版社
作者:王松年
页数:221
字数:307000
书名:英语口语基础教程
封面图片
英语口语基础教程

内容概要
《英语口语基础教程》一书题材丰富,不仅包括传统的口语话题,而且还涉及具有浓郁时代气息的主题;语言地道,既编排了较规范的语言文本,也提供了较口语化的对话,其中包括大量的英美口语习惯用语;练习形式多样且图文并茂,既有循序渐进的语音训练,也有提供谈话背景的规范文本和可供模仿和背诵的语言素材,还有拓展性口语练习。全书共40个单元,可供基础阶段英语专业口语课使用,也可用作大学英语研究生和本科生教材。
书籍目录
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40KeysReferences

章节摘录
  Advertisers
tend
to
think
big
and
perhaps
this
is
why
theyre
always
coming
in
for
criticism.Their
critics
seem
to
resent
them
because
they
have
a
flair
for
self-promotion
and
because
they
have
SO
much
money
to
throw
around.“It’S
iniquitous”they
say,
“that
this
entirely
unproductive
industry(if
we
can
call
it
that)should
absorb
millions
of
pounds
each
year.It
only
goes
to
show
how
much
profit
the
big
companies
are
making.Why
don’t
they
stop
advertising
and
reduce
the
price
of
their
goods?
After
all.it’s
the
consumer
who
pays.”  The
poor
old
consumer!
Hed
have
to
pay
a
great
deal
more
if
advertising
didnt
create
mass
markets
for
products.It
is
precisely
because
of
the
heavy
advertising
that
consumer
goods
are
SO
cheap.But
we
get
the
wrong
idea
if
we
think
the
only
purpose
of
advertising
is
to
sell
goods.Anther
equally
important
function
is
to
inform.A
great
deal
of
the
knowledge
we
have
about
household
goods
derives
largely
from
the
advertisements
we
read. Advertisements
introduce
US
to
new
products
or
remind
US
of
the
existence
of
ones
we
already
know
about.Supposing
you
wanted
to
buy
a
washing-
machine,it
is
more
than
likely
you
would
obtain
details
regarding
performance,price,
etc.from
an
advertisement.  Lots
of
people
pretend
that
they
never
read
advertisements,but
this
claim
may
be
seriously
doubted.It
is
hardly
possible
not
to
read
advertisements
these
days,
And
what
fun
they
often
are,too!
Just
think
what
a
railway
station
or
a
newspaper
would
be
like
without
advertisements.Would
you
enjoy
gazing
at
a
blank
wall
or
reading
railway
by-laws
while
waiting
for
a
train?
Would
you
like
to
read
only
closely-printed
columns
of
news
in
your
daily
paper?
A
cheerful,witty
advertisement
makes
such
a
difference
to
a
drab
wall
or
a
newspaper
full
of
the
daily
ration
of
calamities.


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