21世纪高职高专商务英语系列教材(上)

21世纪高职高专商务英语系列教材(上)

图书基本信息
出版时间:1970-1
出版社:北京大学出版社
作者:潘月洲,胡海青 著
页数:164
书名:21世纪高职高专商务英语系列教材(上)
封面图片
21世纪高职高专商务英语系列教材(上)
前言
  随着经济全球化程度的进一步加深,中国参与全球经济活动在深度和广度两个方面都达到前所未有的程度,与外界的经济联系日益频繁。中国要想走在世界的前列,就必须向世界学习先进的科学技术和管理经验。但无论是“走出去”还是“请进来”,都离不开语言的桥梁作用。商务英语成为我国对外经济合作和商务交流的重要工具。这一切对把商务英语作为一种技能的教和学提出了非常高的要求。  我们在编写《商务英语听说》的过程中,把商务英语听说能力当成一种技能来训练。始终贯彻“学以致用”、“讲练结合”的原则,力图改变高职高专英语教学脱离实际、学用结合不密切、教学效果差和效率低的局面。选题上着眼于实用,让学生学完就能使用;结构安排上不仅考虑到要循序渐进,强调听与说的“练”,以学生的“练”为中心,教师在“教”的过程中,组织和引导学生的“练”,又兼顾到把语言基础训练与实用商务英语交际能力的培养有机地结合起来。  《商务英语听说》分上、下两册,每册包含12单元,共24单元。每单元由4部分组成,每部分紧紧围绕一个主题。.本教程的内容和结构体现了如下特点:  1.每单元主题鲜明。上册的12单元紧紧围绕涉外日常交际中的常见话题,基本上涵盖了《高职高专教育英语课程教学基本要求》中所规定的交际话题。下册中的12单元围绕着外贸实务交际中的主要话题来编写。  2.结构安排独具匠心。每单元共有四部分:第一部分贴近英语应用能力考试的题型,听练本单元主题的典型表达方式。第二部分模仿BEc的听力考试题型,内容安排上由易到难,先是关键词语填空,再是表达片断填空,最后是短句填空。从关键词到关键句,逐步训练学生的听力。第三部分主要训练学生说的能力,兼顾口语与口译。先是就听力材料回答问题,然后模仿前两部分完成交际任务,最后是口译本单元主题的典型和常用表达内容。
内容概要
  《商务英语听说(上)》涵盖了外贸实务交际中的常见话题,从听和说两个方面训练学生的外贸英语交际能力。《商务英语听说(上)》共设12个单元,每单元由4个部分组成。每个单元紧紧围绕同一个主题展开。先易后难,循序渐进。《商务英语听说(上)》兼顾英语应用能力考试A级听力部分和口试部分的题型以及BEc考试听力的题型;兼顾实用英语、商务英语和外贸英语;兼顾口语与口译。同时,将深层次的文化背景阅读与实用语言教学相结合。可作为商务英语专业和经贸类专业的听说课程教材使用,也可供有志于商务英语学习的学员和经贸商务领域的从业人员学习和参考使用。
书籍目录
Unit
One Introductions.Greetings&FarewellUnit
Two InvitationUnlt
Three
Asking&Giving
DirectionsUnlt
Four Expressing
Gratitude&Making
ApologiesUnit
Flve AccommodationUnit
Six ArrangementsUnlt
Seven
Job
InterviewUnlt
Eight
Company
PresentationUnlt
Nine Introducing
ProductsUnlt
Ten Meetings&ExhibitionsUnlt
Eleven
Settling
a
ClaimUnlt
Twelve
ReportsKey
to
QuestionsUnlt
One Introductions.Greetings&FarewellUnit
Two InvitationUnit
Three
ASking&Giving
DirectionsUnlt
Four Expressing
Gratitude&Making
ApologiesUnlt
Flve AccommodationUnlt
Six ArrangementsUnlt
Seven
Job
InterviewUnit
Eight
Company
PresentationUnit
Nine Introducing
ProductsUnit
Ten Meetings&ExhibitionsUnlt
Eleven
Settling
a
ClaimUnlt
Twelve
ReportsTapescriptsUnlt
One Introductions.Greetings&FarewellUnlt
Two lnvitationUnit
Three
Asking&Giving
DirectionsUnlt
Four Expressing
G
ratitude&Making
ApologiesUnlt
Flve ACC0mmodatIOnUnlt
Six ArrangementsUnlt
Seven
Job
InterviewUnlt
Eight
Company
PresentationUnlt
Nine Introducing
ProductsUnlt
Ten Meetings&ExhibitionsUnlt
Eleven
Settling
a
ClaimUnlt
Twelve
Reports
章节摘录
  (4)State
how
far
until
the
first
turn
either
in
blocks,miles,or
the
number
of
minutesto
the
first
direction
change.(If
traffic
is
a
major
factor,do
not
use
minutes.)  (5)Tell
the
person
what
direction
they
need
to
turn
in
before
telling
them
where(e.g.,“turn
left
on
baker
stree”instead
of“at
baker
street,turn
left”).  (6)If
the
location
of
a
turn
is
easily
missed,give
a
piece
of
information
for
the
personto
know
she/he
has
gone
too
far.(If
you
get
to
the
underpass,you’ve
gone
too
far.)  (7)If
the
person
is
present
with
you,have
him
or
her
turn
in
the
direction
she/he
isheaded,and
use
hand
signals
to
reinforce
the
directions.The
more
senses
you
use,themore
likely
the
person
is
to
remember.  (8)Draw
a
simplified
map
if
paper
and
pencil
are
available.  (9)Ask
if
he
or
she
understands
and
have
him
or
her
repeat
the
directions
back
to
you.  (10)Warnings——Don’t
give
too
much
information.It
only
creates
confusion.Justfocus
on
what
is
essential,leaving
out
extraneous
detail.  Example:Go
two
blocks.Turn
right
on
Jackson
Avenue.Go
approximately
3
miles.Turn
left
at
the
light
onto
Ambassador
Rd.At
the
third
traffic
light
turn
left
j
ust
after
the
ear
dealership.You’re
going
to
make
the
first
right
hand
turn
you
can
make.There
will
be
a
sign
for
RENTAL
PROPERTIES.If
you
get
to
the
bridge,you’ve
passed
it.The
officeis
in
the
green
building
on
the
right
hand
side
about
fifty
yards
ahead.  Cultural
Tips  1.Being
in
an
unfamiliar
city
can
be
frightening.And
finding
an
address
can
be
like
looking
for
a
needle
in
a
haystack.Don’t
be
worried.J
ust
ask
someone
for
directions.However,city
people
usually
give
directions
very
quickly.You
may
find
it
difficult
to
follow
what
they’re
saying.Therefore,you’d
better
draw
the
route
on
a
map
as
you’re
listening
to
the
directions.  2.Easy
way
of
finding
a
place:get
the
hotel
to
call
a
taxi
and
tell
the
driver
the
directions
or
your
request.Best
procedure:  (1)Get
the
name
and
address
of
the
place
you
wish
to
visit.  (2)Talk
to
the
hotel
manager
or
someone
that
can
read
and
write.If
they
get
weak
looking,or
they
hesitate
to
read,do
not
embarrass
them
and
go
to
the
next
person.  (3)After
you
have
found
hopefully
someone
that
speaks
your
language
or
English
you
can
start
to
ask
questions.  3.Brief
introduction
of
public
transportation
in
the
United
States:  (1)Most
cities
and
towns
have
buses,subways
or
trains
that
take
you
to
your
destination.If
you
are
loaded
with
luggage,then
you
should
consider
other
options
even
though
they
are
a
little
expensive
than
public
transport.
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