跨文化交际学教程

跨文化交际学教程

图书基本信息
出版时间:2011-4
出版社:北京大学出版社
作者:王玉环,李金珊 编著
书名:跨文化交际学教程
封面图片
跨文化交际学教程
内容概要
Intercultural Communication introduces the
major principles of interculturalcommunication and demonstrates
these principles in action by exploringdifferences in perception,
world views, values, and verbal and nonverbalmessages. The book
also includes current examples and concrete strategiesfor improving
intercultural communication. The book is divided into
eightchapters.
书籍目录
Chapter One Introduction to Intercultural
Communication 1
1. The Chronological Development of Intercultural Communication /
1
(1) The Contemporary Intercultural Communication in the
U.S.A. / 2
(2) Intercultural Communication in China / 4
2. The Nature of Intercultural Communication / 5
3. Factors of the Development of Intercultural Communication /
6
(1) Technological Development/6
(2) Globalization of the Economy / 7
(3) Widespread Population Migration / 8
4. Why Study Intercultural Communication / 9
Chapter Two Culture and Cultural Patterns 21
1. The Nature of Culture / 21
2. Characteristics of Culture / 22
3. Whole Culture and Subculture / 24
4. The Nature of Cultural Patterns / 25
5. Components of Cultural Patterns / 26
(1) Beliefs / 26
(2) Values / 26
(3) Norms / 27
(4) Social Practices / 27
6. An Overview of Five Cultural Orientations / 28
(l) Activity Orientation / 29
(2) Social Relations Orientation / 31
(3) Self-Orientation / 32
(4) World Orientation / 33
(5) Time orientation / 36
 ……
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  •     适合程度比较高的学习者,理论性强,里面的几个测试很好用。