实用商贸英语

实用商贸英语

图书基本信息
出版时间:2010-5
出版社:中山大学出版社
作者:James Lam^向蔓
页数:189
书名:实用商贸英语
封面图片
实用商贸英语
内容概要
本书从系统的商贸基本概念和惯用表达在商务环境中的应用入手,系统地介绍了商务实用基础知识,并为致力于提高英语交流水平的人士提供了职场上必备的英语书信写作技巧和口头报告常用表达及句型,旨在帮助商务英语学习者和工作者能够以更加高效的方法学习商务知识,增加自身商务交流实践能力,并同时提高英语水平。     全书由16个单元组成,各单元间互相联系,由浅入深、循序渐进地引导学习者了解职场基本概念和商贸运营操作过程。
书籍目录
前言Unit
1
Business
and
Company
1.1
Business
Organizations
1.2
Setting
up
a
Business:
Knowing
Your
Overheads
1.3
Business
Sales
Force
1.4
Business
Word
Groups
1.5
Building
Business
Phrases
[1]
:
Verb
+
Noun
1.6
Building
Business
Phrases
[2]
:
Adjective
+
Noun
1.7
Building
Business
Phrases
[3]
:
of
Expressions
1.8
Building
Business
Phrases
[4]
:
Two-word
ExpressionsUnit
2
Operation
in
the
Office
2.
1
Staff
2.
2
Becoming
a
Manager
2.3
Word
Selection
in
Contexts
2.4
Increasing
Efficiency
2.5
The
Electronic
Office
2.6
Time
MetaphorsUnit
3
Finance
3.1
Who's
Who
in
Finance
3.2
Which
Is
Which
in
Finance
3.3
Financial
Documents
3.4
Common
Acronyms
and
Abbreviations
3.5
Key
Terms
in
Financial
Planning
3.6
What's
a
Master
Budget
3.7
Working
Out
the
Break-even
PointUnit
4
Accounting
4.
1
Accounting
4.
2
Taxation
4.
3
Word
Partnerships--Tax
4.
4
Pay
4.
5
Popular
Accounting
Terms
[1]
4.
6
Popular
Accounting
Terms
[2]Unit
5
Banking
5.1
Key
Terms
in
Banking
5.2
Banking
Services
[1]
5.3
Banking
Services
[2]
5.4
Cash
Terms
5.5
Borrowing
and
Lending
5.6
Interest
Rates
5.7
Liquid
Metaphors
[1]
5.8
Liquid
Metaphors
[2]Unit
6
Investments
&
Stocks
6.
1
What
Are
Stocks
or
Shares
6.
2
Key
Terms
in
Stocks
6.
3
The
Stock
Market
6.4
Investments
6.
5
Market
News
6.
6
Market
Price
IdiomsUnit
7
The
Economic
Environment
7.
1
Understanding
News
Reports
[1]
7.2
Understanding
News
Reports
[2]
7.3
Managing
the
Economy
7.4
Ecopomic
Performance
7.5
Media
Idiomatic
Expressions
--
Colorful
Language
7.6
Basic
Economic
Terms
7.7
The
Business
Cycle
7.8
Phrasal
Verbs
--
RecessionUnit
8
Marketing
8.1
Marketing
Principles
8.2
The
Seven
P's
8.3
Buying
Behavior
8.4
Marketing
Planning
[1]
8.5
Marketing
Planning
[2]
8.6
A
New
Market
8.7
The
Marketing
Mix
8.8
Marketing
Forecasting
[1]
8.9
Marketing
Forecasting
[2]
8.10
Key
Planning
Terms
8.11
Choose
the
Marketing
WordsUnit
9
Costing
&
Pricing
9.
1
Costing
Word
Partnerships
9.2
Costs
9.3
Identifying
Costs
9.4
If
the
Price
Is
Right
9.5
Pricing
Strategy
[1]
9.6
Pricing
Strategy
[2]
9.7
Pricing-Strategy
[3]
9.8
Pricing
Policy
9.9
Price
Fixing
9.
10
Aggressive
PricingUnit
10
Advertising
and
Promotion
10.
1
Planning
Advertising
10.
2
Advertising
[1]
10.
3
Advertising
[2]
10.
4
Advertisements
10.
5
Types
of
Promotion
10.
6
Strategies
of
Promotion
10.
7
Public
RelationsUnit
11
International
Trade
11.1
Import
&
Export
11.2
International
Trade
11.3
Enquiry
and
Quotation
11.4
Customs
11.5
Payments
in
International
Trade
11.6
Import
&
Export
Abbreviations
11.7
Shipping
11.8
DistributionUnit
12
Business
Letters
12.
1
Business
Letter
Writing
Stages
12.
2
The
Format
of
Business
Letters
12.3
To
Open
and
Close
a
Letter
12.4
Identifying
Letter
Sections
12.5
Composing
Business
Letters
12.
6
Business
Letter
SamplesUnit
13
Job
Search
Letters
13.1
Resume
Writing
13.2
Examples
of
Resume
13.3
Cover
Letter
13.4
Cover
Letter
Practice
[1]
13.5
Cover
Letter
Practice
[2]
13.6
Types
of
Job
Search
Letters
13.7
Job
Advertisements
13.8
Action
VerbsUnit
14
Job
Interviews
14.
1
Interview
Process
14.
2
Interview
Preparation
14.
3
Questions
Often
Asked
by
Interviewers
14.
4
Questions
Asked
of
Interviewer
14.5
Rejections
Are
Learning
Opportunities
14.6
Responding
to
Job
OffersUnit
15
Oral
Presentations
15.1
Opening
a
Presentation
15.2
Developing
a
Presentation
Topic
15.3
Completing
a
Presentation
15.4
Examples
of
Presentation
15,
5
Structuring
a
Presentation
15.6
Holding
a
Meeting
15.7
Presentation
Voice
Practice:
Using
Your
VoiceUnit
16
Clarity
in
Business
Expressions
16.
1
Confusing
Words
16.2
Common
Expressions
[1]
:
with
Take
16.
3
Common
Expressions
[2]
:
with
In
16.
4
Common
Expressions
[3]
:
Make
or
Do?
16.
5
Word
Formation
[1]
16.6
Word
Formation
[2]
:
Opposites
16.7
Choose
the
Modifiers
[1]
:
Adjectives
16.
8
Choose
the
Modifiers
[2]
:
Adverbs
16.9
Idioms
[1]
:
Color
Idiom
16.10
Idioms
[2]
16.
11
British
English
vs.
American
EnglishAnswer
KeyHighlights
in
English
and
Chinese
各章重难点词汇(中英文)Further
Reading
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评论与打分
  •     不错的外贸入门书,在很多书中选定。
    给同事买的,是英语专业毕业,不懂商贸。我们两人感觉都很满意。
    没英文基础的不适用。
  •     贴合实际应用的参考书,拿来练习,很有收获
  •     内容不错的。。
  •     不是想要的,适合中学生!
  •     纸张一般,毕竟只有这个价位,内容我看了一下,如标题所述,对于实际应用帮助不大, 可能是本人才疏学浅所致。给个中评
  •     买拐了,懊恼