新编商务英语阅读教程

新编商务英语阅读教程

图书基本信息
出版时间:2008-12
出版社:复旦大学出版社
作者:毛群英 等编著
页数:529
书名:新编商务英语阅读教程
封面图片
新编商务英语阅读教程

内容概要
随着全球经济的发展和市场化的运作,英语作为国际商务用语变得尤为重要。为跟上时代的节奏,满足日益发达的经济和社会发展的需要,我们与时俱进地编写了这本《新编商务英语阅读教程》,以便服务于复合型国际商务专业人才的培养。本教材精选了当今著名报纸、杂志、网站和学术刊物中与商务有关的文章,并进行了精心编排,共计十二章,涉及国际贸易、金融、会计、税务、商务沟通、经济学、市场营销、电子商务、工商管理等专业方向。课后配备具有针对性的练习,使读者能够进一步提高阅读和分析能力,并帮助读者从不同的侧面了解国际商务知识,追踪当今世界经贸领域的最新动态,开阔视野,扩展知识面。本教程适合的教学对象主要是已经完成了基础阶段学习的普通高校商务英语专业以及对外贸易、财政金融、工商管理、会计、电子商务、市场营销等专业的学生,也可供从事外经贸工作的商务人员以及具有相应水平的自学者使用。随着国际商务的不断发展,我们还将对本教材进行补充和修改,以满足读者更高的要求和需要。   从编辑体例而言,每章包括如下内容:课文、注释、词汇、专业术语、练习和补充阅读。练习的形式多种多样,包括结合课文回答问题、词汇搭配、中英文翻译、完形填空、阅读理解等,针对性强,且题量较大,可供读者灵活掌握使用。   《新编商务英语阅读教程》是国家教育部211工程项目课程建设成果。本教程的编写者都是从事商务英语教学的一线教师,具有多年丰富的教学经验和极强的敬业精神。
书籍目录
Chapter
1
Economics
(经济学) Text:
Four
Basic
Market
Structures Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
The
Turning
PointChapter
2
International
Trade
(国际贸易)
 Text:
Gains
from
Trade
and
Regional
Agreements Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
Defrosting
DohaChapter
3
International
Finance
(国际金融学) Text:
Exchange
Rate
Theory
Review:
Policy
Implications Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
East
Asia's
Foreign
Exchange
Rate
PoliciesChapter
4
Banking
(货币银行学) Text:
Natural
and
Neutral
Rates
of
Interest
in
Theory
and
Policy
Formulation Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
Norwegian
Financial
InstitutionsChapter
5
Investment
(投资学)
 Text:
Information
and
the
Efficiency
of
the
Capital
Markets Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
Sub?prime
Mortgage
Crisis
in
USAChapter
6
Insurance
(保险学) Text:
Insurance
in
Theory Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
Explanations
for
Poor
Performance
of
InsuranceChapter
7
Taxation
(税收) Text:
Income
Tax Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
How
Many
Types
and
Acquisition
Channels
of
Individual
Income
Tax
Payment
Receipts?Chapter
8
Management
(管理学) Text:
Functions
of
Managements Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
The
ChallengersChapter
9
Marketing
(营销学) Text:
What
is
Marketing Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
The
Legacy
That
Got
Left
on
The
ShelfChapter
10
Accounting
(会计学) Text:
Accounting
Information Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
Global
Accounting
Effort
Gains
A
StepChapter
11
International
Business(国际商务) Text:
Globalization Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
The
Globalization
of
the
Small
EnterpriseChapter
12
Business
Communication
(商务沟通) Text:
Business
Communication Notes Words
&
Expressions Special
Terms Exercises Supplementary
Reading:
Are
Your
Global
Team
Members
Miles
Apart?References
(课外阅读参考)

章节摘录
  International
Trade(国际贸易)  Gains
frOm
Trade
and
Regional
Agreements  In
the
earlier
chapter
we
suggested
that
trade
brings
gains
to
a
country,but
at
the
same
time,there
are
both
winners
and
losers.
The
Stolper-Samuelson
theorem
made
that
especially
clear.In
the
Heckscher-Ohlin
model
the
abundant
factor
gains
from
trade
(through
the
rise
in
the
relative
export
price
increasing
the
real
return
to
that
factor,used
intensively
in
exports),while
the
scarce
factor
loses
from
trade(through
the
faU
in
the
relative
import
price
lowering
the
real
return
to
that
factor).Can
we
be
sure
that
the
gains
always
exceed
the
losses?That
iS
the
topic
of
this
chapter.  We
begin
with
a
discussion
of“lump
sum
transfers”.whereby
the
government
has
the
ability
to
tax
the
gainers
and
transfer
income
to
the
losers,without
changing
their
behavior
in
the
process.That
iS,the
lump
sum
transfers
are
assumed
to
be
non.
distorting.We
show
that
it
is
indeed
possible
to
achieve
ParetoE33
gains
from
trade,i.e.,a
situation
where
everyone
gains.


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评论与打分
  •     书不错,但是文章有一点偏简单,比起经济学家,感觉专业词汇量有点少了。