商务英语综合教程(下册)

商务英语综合教程(下册)

图书基本信息
出版时间:2007-11
出版社:外经贸大学
作者:房玉清
页数:177
字数:353000
书名:商务英语综合教程(下册)
封面图片
商务英语综合教程(下册)
内容概要
商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。本书内容包括英语传授经济贸易的基础理论和基础知识本书选材新颖,内容丰富,专业面广,难度适宜,趣味性强,可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。
书籍目录
Unjt
1
 TEXT
Changes
in
the
Motives
and
Developments
 SUPPLEMENTARY
READING
Beefing
Up
BPOUnit
2 TEXT
Invisible
Barriers SUPPLEMENTARY
READING
East
Europeans
Fear
ProtectionismUnjt
3 TEXT
Business
Law-Contract
and
Agency SUPPLEMENTARY
READING
Settlement
of
DisputesUnit
4 TEXT
Export
Procedures
and
Documentation SUPPLEMENTARY
READING
Bill
of
LadingUnit
5 TEXT
Product
Positioning SUPPLEMENTARY
READING
Experiential
BrandingUnit
6 TEXT
How
Companies
Succeed
in
International
Mark
 SUPPLEMENTARY
READING
Business
SuccessUnit
7 TEXT
Strategies
of
Transnational
Corporations SUPPLEMENTARY
READING
Management
and
LeadershipUnit
8 TEXT
International
Stock
Exchange
of
UK SUPPLEMENTARY
READING
Chinese
Firms
are
Embracing
Private
EquityFunds
So
dreaded
in
the
WestUnit
9 TEXT
The
Monetary
Focus(I)-A
Yen
for
Change SUPPLEMENTARY
READING
Exchange
Rate
and
International
TradeUnit
10 TEXT
The
Monetary
Focus(II)-Bang
for
the
Buck SUPPLEMENTARY
READlNG
Strife
over
YuanUnit
11 TEXT
Investment
Demand SUPPLEMENTARY
READING
China
Tries
Guiding
Foreign
InvestmentUnit
12 TEXT
Foreign
Exchange
Trading SUPPLEMENTARY
READING
Exchange
Rates
and
Political
Risks
Unit
13 TEXT
International
Marketing
Research
and
Steps SUPPLEMENTARY
READING
International
Market
ResearchUnit
14 TEXT
Balance
of
Payments SUPPLEMENTARY
READING
China’S
Export
Strength
Makes
It
a
Focal
Pont
of
Concern
in
the
USUnit
15 TEXT
International
Financial
System
Meets
Challenge SUPPLEMENTARY
READING
Financing
Rules
AnnouncedUnit
16 TEXT
Economy
Theory
and
Dumping SUPPLEMENTARY
READING
 SUPPLy
and
Demand
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