商务英语阅读

商务英语阅读

图书基本信息
出版时间:2006-8
出版社:对外经济贸易大学出版社
作者:刘国凡 编
页数:316
字数:517000
书名:商务英语阅读
封面图片
商务英语阅读

内容概要
加入WTO后,我国与世界各国的经济交往与合作更加广泛,国际商务活动日益频繁,市场对外经贸人才的需求量成倍增长。面对这一形势,培养和造就一大批既懂英语又有较扎实国际经济贸易、金融和商务方面知识的综合人才是我们的当务之急。  《商务英语阅读》一书正是在此背景下孕育而生。本书宗旨是:用英语传授经济贸易的基础理论和基础知识,对学生进行全面的、严格的经贸基础理论教育,经贸专业英语语言技能的培训,使学生既掌握经济贸易知识,又能用英语进行经贸工作,阅读有关信息和最新发展的报道。  本书适合文秘、企业管理、财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。
书籍目录
Chapter
One
Economics
Introduction
Lesson
One
The
Concepot
of
Economics
Lesson
Two
Microeconomice
and
Macroeconomics
Lesson
Three
The
Income-Expenditure
Model
Lesson
Four
How
a
Market
Solves
the
Three
Economic
Problems
Lesson
Five
The
Governor
of
the
MarketChapter
Two
International
Trade
Introduction
Lesson
One
Reasons
for
International
Trade
Lesson
Two
Benefits
from
International
Trade
Lesson
Three
Trade-Related
Theory
Lesson
Four
Problems
in
International
Trade
Lesson
Five
Forms
of
International
TradeChapter
Three
Marketing
and
Advertising
Introducition
Lesson
One
Definition
of
Marketing
Lesson
Two
Advertising
Lesson
Three
Markerting
Mix
Lesson
Four
Objectives
and
Tasks
of
AdvertisingChapter
Four
Management
Introduction
Lesson
One
Management
Functions
Lesson
Two
The
Art
of
Management-The
Eight
of
Management
Lesson
Three
The
Effective
Management
Techniques
Lesson
Four
How
to
Be
a
Successful
Manager
Lesson
Five
A
Successful
Law
Firm-Jiangsu
SundyChapter
Five
Field
of
AccountingChapter
Six
International
FinanceChapter
Seven
Shipping
and
TransportationChapter
Eight
Business
ContractChapter
Nine
Business
LawChapter
Ten
Intellectual
PropertyChapter
Eleven
Joint
Venture
&
International
InvestmentChapter
Twelve
Business
Negotiation
and
CommunicationChpater
Thirteen
International
CompetitionReferences



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评论与打分
  •     竟然sofa
  •     书到了,还没开始看。。。。
  •     是一本阅读理解的书,我朋友看了后觉得不怎么样