商务英语精读(第2册)

商务英语精读(第2册)

图书基本信息
出版时间:2005-9
出版社:清华大学出版社
作者:褚志梅 张启途 主编
页数:272
字数:395000
书名:商务英语精读(第2册)
封面图片
商务英语精读(第2册)
内容概要
本册主要讲述出口商品交易会、管理与文化、公共关系、促销策略、国际商务、合资企业、金融市场、风险管理与保险、商业广告、国际贸易组织等内容。课文内容新颖,选材力求涵盖商务活动中的各个分支部分,注重介绍商务专业基础理论知识和专业技能,语言通俗易懂。    本套教材共计二册,每册含10个单元,每单元有五大部分组成(对话、课文、阅读、商务函电写作及综合练习)并附有课文、阅读译文和练习参考答案。通篇文章内容以实用为主,从多个方面学习商务基本知识,引导学生能进入一个直观的仿真商务环境中学习。    本书主要针对高职高专商务英语专业和经贸专业学生,以及其他电子商务等专业学生和自学者。
书籍目录
Unit
One
The
Export
Commodities
Fair
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Two
Management
and
Culture
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Three
Public
Relation
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Four
Promotional
Strategies
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Five
International
Business
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Six
Joint
Venture
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Seven
Money
Market
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Eight
Risk
Management
and
Insurance
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Nine
Business
Advertising
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesUnit
Ten
China's
Entry
into
WTO
Part
One
Conversation
Part
Two
Text
Part
Three
Reading
Part
Four
Writing
Part
Five
ExercisesAppendix
A
Translations
to
Texts
and
ReadingsAppendix
B
VocabularyReferences
下载链接

商务英语精读(第2册)下载

评论与打分
  •     这种专业的书籍在很多网站和书店都没有,当当网能有这部书解决了我很大的困难,既打折又送货上门,太方便了。
  •     可惜不是全套的,费尽心机找那剩下的2本,还是没有买到